News

Murad to expand global HQs as part of $35M development project

BY Antoinette Alexander

EL SEGUNDO, Calif. — Skin care brand Murad has signed a new 12-year lease and committed to a $35 million investment that will result in a new corporate headquarters in El Segundo, Calif., located just a few blocks away from the company’s current location.

Murad will move to the new location at 2121 Park Place in El Segundo, Calif., sometime in early 2014.

The new 45,000-sq.-ft. office will feature ample workspaces and meeting areas to ensure optimal working conditions for corporate employees. The newly signed lease for global headquarters complements Murad’s acquisition two years ago of a 65,000-sq.-ft. distribution center in Torrance, Calif., the company stated.

“We are excited to have signed the lease to our new custom-designed office space, where we will be able to meet the needs of our growth plans as well as honor our commitment to provide our valued employees with a spectacular, creative work environment, which is being designed to fit our specific requirements,” stated Richard Murad, GM of Murad. “This is a testament to our confidence in the company, our brand and our dedication to continue to innovate and exceed the expectations of our customers.”

The Murad Flagship Spa will remain in its current location, however, the entire 7,000-sq.-ft. space will be upgraded to accommodate a fitness/yoga center, as well as incorporate a stylish update to its treatment rooms and retail section. In addition, the new Murad-Inclusive Health Spa will expand its service offerings.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

Perrigo: $10 billion in Rx sales may switch OTC through 2018

BY Michael Johnsen

ALLEGAN, Mich. — There is as much as $10 billion in branded pharmaceutical sales that could make the switch from prescription-only to over-the counter in the next five years, suggested Joseph Papa, Perrigo chairman, CEO and president, to analysts on Tuesday. And as much as $5 billion in the next three years. 

"The next products that we think are very important to us are the remaining proton-pump inhibitors led by Nexium," Papa said. "We think that’s obviously a very important product to get out into the marketplace and one which Pfizer has spent $250 million-plus to get out there."

Beyond bringing any remaining PPIs into the self-care arena, the recent Food and Drug Administration approval of Oxytrol creates a whole new self-care category, Papa noted. "It opens up the category of overactive bladder as the FDA has deemed that category one in which consumers can make the decision to self-diagnose." he said. "With Oxytrol comes obviously a number of potential other future products, can’t comment about whether they will switch or not, but obviously the Detrol, the Detrol LA, the Ditropan are all other products that fall into overactive bladder."

And pain relief may become a target for switch, Papa added, specifically such nonsteroidal anti-inflammatory gel products as Novartis’ Voltaren Gel. Similarly, there are prescription-only omega-3 products that may become potential switch candidates, Papa said. 

Papa also is an optimist when it comes to switching statins, giving it a 60% probability that the statin class of medicines may one day be available without a prescription. To date, statin switches have failed consumer usage studies, and there is a thought that the healthcare kiosks that are currently proliferating in the marketplace — such as those from PharmaSmart, Stayhealthy and SoloHealth — may help improve consumer usage study results through the use of a self-select, on-screen survey.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

Maybelline NY, Brightline bring interactive runway beauty to the living room

BY Antoinette Alexander

NEW YORK — BrightLine, a provider of interactive television solutions for entertainment and advertising, and cosmetics brand Maybelline New York have announced the launch of a flagship collaborative experience amplifying NBC’s “Fashion Star,” showcasing Maybelline New York products and makeup artist tutorials straight from the “Fashion Star” runway.

The interactive experience allows viewers to go behind-the-scenes with celebrity makeup artist Julianne Kaye for runway secrets and how-to beauty videos from this season’s hottest makeup looks. Features include:

  • Hit the Runway: Viewers spotlight Maybelline New York’s featured products to reveal beauty details and are encouraged to click to “love” their favorites.
  • Makeup Grab Bag: In this arcade-style game, viewers are challenged to collect only the products used in the featured look of the week in their makeup case before time runs out.
  • Get Glamorous: Viewers input a level of difficulty, mood and occasion and are paired with a custom look and the steps to make it come to life with Maybelline New York products. Viewers also are invited to text in to receive the featured product list via mobile phone, making shopping a seamless extension of the interactive experience.
  • Enter the Sweeps: Viewers cast a bid for their favorite “Fashion Star” beauty look, and are entered for a chance to win a fully stocked Maybelline New York makeup kit.

“Reaching our core consumers through innovative and engaging media is vital in continuing the authenticity of the Maybelline brand. Together with BrightLine, we have carried this engagement into the interactive television space, inspiring fans to enter into a two-way dialogue with our brand,” stated Karen Mlynarczyk, VP media and integrated marketing for Maybelline New York.

The Maybelline interactive destination is live through May 13 on Dish Network channel 94 and DirecTV channel 111, coinciding with the conclusion of the second season of “Fashion Star.” New content will be added regularly to offer audiences the latest from the runway.
 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES