BEAUTY CARE

Murad develops next-generation spot, pigment lightening serum

BY Antoinette Alexander

EL SEGUNDO, Calif. — Skin care company Murad has announced the launch of its new rapid age spot and pigment lightening serum, an enhanced, next-generation formula of the age spot and pigment lightening gel that targets, treats and prevents unwanted discoloration on the skin.

Ideal for all ages and ethnicities who are eager to target and correct unwanted pigmentation caused by daily environmental exposures, the formula is clinically proven to restore clarity and even skin tone by reducing the appearance of sun spots and age spots by 33% in one week while simultaneously helping to prevent new pigmentation from forming, according to the company.

The serum marries the skin lightening efficacy of hydroquinone, included at the maximum levels available without a prescription, with Hexapeptide-2, a skin lightening peptide, to correct and fade existing dark spots, age spots, and freckles and help prevent future damage. The serum also features glycolic acid to exfoliate and remove dead skin cells, helping active agents penetrate quickly for rapid results.

The rapid age spot and pigment lightening serum ($60) will be available beginning 2012 at such retailers as Sephora, Sephora inside JCPenney and Ulta.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?

View Results

Loading ... Loading ...
BEAUTY CARE

Coty Prestige, Madonna ink deal to launch Truth or Dare by Madonna fragrance at Macy’s

BY Antoinette Alexander

NEW YORK — Coty Prestige, a division of Coty, has inked a deal with MG Icon, a joint venture between Madonna, Guy Oseary and Iconix Brand Group, to launch Madonna’s first fragrance.

The fragrance, Truth or Dare by Madonna, will exclusively debut at Macy’s in April 2012 in the United States, with global distribution beginning in May.

"Madonna is the marquis addition to Coty’s unrivaled brand portfolio and further establishes us as cutting edge leaders in the global beauty industry," Coty CEO Bernd Beetz said. "We are thrilled to embark on this new venture with Madonna, a global icon with unprecedented star power and cultural relevance."

Madonna will be featured in a global print, television and online marketing campaign, produced in collaboration with Fabien Baron of Baron & Baron, who she has worked with on many projects, including "Sex," her renowned 1992 pictorial essay on sexuality.

"Madonna is an artistic phenomenon whose vision has helped define the cultural zeitgeist for nearly three decades.  Her fans around the world have an unparalleled devotion and will be eager to experience a unique, and more personal, materialization of her talent," Coty Prestige president Michele Scannavini said.

Truth or Dare by Madonna will be a signature floral fragrance.  Its blend of florals, balanced with woods and vanilla, creates a scent that is timeless, yet contemporary, simultaneously dark and light. The bottle plays up the Truth or Dare duality — a classic and sophisticated shape, with modern and edgy detailing.

The scent will be available in a 75-ml EDP ($68), 50-ml EDP ($55), 30-ml EDP ($39), body lotion ($28) and shower gel ($24).

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?

View Results

Loading ... Loading ...
BEAUTY CARE

Sally Beauty bolsters international footprint via acquisition

BY Antoinette Alexander

DENTON, Texas — Beauty supply retailer Sally Beauty Holdings has bolstered its presence in Europe by acquiring Kappersservice Floral B.V. and two related companies, Hair Zone B.V. and Exphair B.V. (the “Floral Group”).

“The acquisition of Floral Group is another important step in expanding our international footprint,” stated Gary Winterhalter, CEO of Sally Beauty Holdings. “We believe Floral Group is an exceptional addition to our business. It is the largest professional beauty supply group in the Netherlands and brings us an outstanding format to broaden our reach in serving both the professional and retail customers in Europe. This acquisition is highly complementary with our existing Belgium based Pro Duo business.”

The Floral Group is headquartered in Eindhoven, Netherlands and had its start more than 60 years ago. The companies operate three concepts in the beauty industry and serve the professional and retail consumer through 19 stores and 33 direct sales consultants.

The acquisition is expected to be neutral, post integration costs, to Sally Beauty Holdings’ earnings per share in fiscal 2012.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?

View Results

Loading ... Loading ...