BEAUTY CARE

Murad debuts new anti-aging treatment

BY Antoinette Alexander

EL SEGUNDO, Calif. — Murad, whose skin care products are sold at select retail locations, including Sephora and Ulta, has announced the launch of Complete Reform with glyco firming complex, the latest anti-aging treatment product in the company’s Age Reform line.

"Complete Reform’s unique and exclusive carotenoid blend makes the product stand alone from the competition," stated Jeff Murad, VP product development. "As the next generation of defense for the skin, these powerful ingredients scavenge for free radicals and act as a bullet-proof vest for the cells, aiding in instant skin protection and long-term resilience."

According to the company, skin firmness can increase by 61% after one application.

Sold as a stand-alone retail product, Complete Reform also rounds out Murad’s new complete skin renewal kit, featuring a 1.5-oz. refreshing cleanser, hydro-dynamic ultimate moisture in 0.25 oz., the new Complete Reform in 0.33 oz. and the perfecting day cream SPF 30 in 0.7 oz.

Complete Reform is priced at $67 and the complete skin renewal kit is priced at $42.50. Beginning mid-March, both items will be available at Sephora, Sephora inside JCPenney, Ulta, Dillards, Massage Envy locations, and salons and spas across the country.

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Johnson Products sponsors SWAC tournament, shows off new product at event

BY Antoinette Alexander

NEW YORK — Johnson Products, a maker of ethnic hair care products, strengthened its commitment to historically black colleges and universities and their athletes by supporting the Farmers Insurance 2011 Southwestern Athletic Conference Basketball Tournament in March. As the exclusive hair care sponsor, the manufacturer debuted its new Ultra Sheen Men at the event.

The tournament took place March 9 to 12 at the Special Events Center in Garland, Texas.

At this year’s SWAC tournament, all of the student athletes received customized gift bags from Johnson Products Co. In addition, the manufacturer hosted in the Exhibit Hall an Ultra Sheen Men’s Grooming Lounge, where visitors could get a haircut, styling tips and win prizes. During the basketball games, the company hosted halftime challenges for fans.

As previously reported by Drug Store News, the company entered the men’s grooming segment in 2011 with the launch of its Ultra Sheen Men. The grooming collection, which includes grooming gel and wave conditioning pomade, is geared toward the "urban trendsetter man who has style and swagger," according to the company.

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Jason debuts new look for 2011

BY Antoinette Alexander

MELVILLE, N.Y. — Natural personal care brand Jason has debuted for 2011 a fresh look with new and improved packaging designs.

"Our new packaging clearly communicates Jason’s brand positioning as a natural pioneer with its endearing, original personality and unwavering focus on natural simplicity," stated Emma Froelich Shea, VP marketing for Hain Celestial Personal Care, which makes the brand. "We feel the new designs create a much stronger shelf presence, evidenced by our striking color palette and updated logo. Most importantly, we finally have continuity across categories so our loyal consumers will easily be able to find their favorite brand in every section of the personal care aisle."

The new packaging copy is designed to help educate consumers on the ingredient-specific benefits of each product, as well as reassure consumers of their safety, the company stated. The packaging will boast a simpler, easier-to-read JASON logo and a new tagline: "Natural Pioneer Since 1959."

Another notable change is the structural redesign of the Everyday Hair Care collection. The new Everyday Hair Care component will use an "inverted" design that allows the same bottle to be shelved right-side up or upside down, to differentiate between shampoos and conditioners and facilitate ease of use. The component design was inspired by a 1950s-era glass milk bottle and uses at least 50% post-consumer-resin plastic.

The new Everyday Hair Care line also will tout new-and-improved formulas. Now, each category in the Everyday Hair Care collection will address a specific hair care need:

  • Aloe Vera: intensive moisturization;

  • Apricot: super shine;

  • Biotin: strengthen and repair;

  • Jojoba: longer and stronger hair;

  • Sea Kelp: smoothing/anti-frizz;

  • Lavender: volumizing;

  • Henna: color protection; and

  • Vitamin E with A and C: natural manageability.

The Jason deodorant stick collection also has been reformulated for improved efficacy and has been clinically tested to deliver all-day odor protection, the company noted.

Jason products are available at natural food stores, Whole Foods and Ulta.

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