BEAUTY CARE

Murad adds anti-aging formula to Resurgence line

BY Antoinette Alexander

EL SEGUNDO, Calif. — Murad Skincare is broadening its Resurgence skin care portfolio with the new Rejuvenating Lift for Neck and Décolleté anti-aging formula.

Resurgence Rejuvenating Lift for Neck and Décolleté ($55 for 1.7 oz.) will be available at Sephora, Sephora inside JCPenney, Ulta, and spa and salon locations starting in August.

Formulated with a collagen-enhancing compound comprised of a Brazilian botanical blend (B3) of java plum, mango and banana pulp extracts, Rejuvenating Lift is designed to increase firmness, erase fine lines and make skin appear more plump and youthful. Through the power of phytoestrogens, Rejuvenating Lift fights the signs of hormonal aging, improving elasticity, diminishing thinness and sagging while helping to reduce age spots, according to the manufacturer.

As the first new product addition for the Resurgence line since 2002, Rejuvenating Lift complements the entire family of products built to combat the signs and symptoms of maturing skin.

"Women tend to neglect the neck and décolleté area when it comes to treating their skin with anti-aging products, so these areas become where one’s true age first reveals itself," said Howard Murad, associate clinical professor of medicine at UCLA and founder of Murad. "And as the neck and décolleté grow more fragile with age, improving elasticity and thickness while decreasing the appearance of lines is the key to turning back the clock on the quickly thinning skin found in these areas."

The serum, featuring natural botanical blends and retinyl palmitate, promises to improve elasticity and smoothness in addition to renewing the texture of aging skin. To help minimize the appearance of age spots, bearberry and licorice root extracts lighten discoloration and even skin tone for a brighter, improved appearance of the chest, neck and jaw line.

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Lansinoh acquires Earth Friendly Baby brand

BY Antoinette Alexander

ALEXANDRIA, Va. — Lansinoh Labs has announced the acquisition of the Earth Friendly Baby brand of natural shampoos, bubble bath and skin care products.

Earth Friendly Baby first was acquired by United Kingdom-based HealthQuest in 2004, and established by Ashwin Mehta, managing director of HealthQuest. Mehta is the driving force behind the company’s four major product lines: Earth Friendly Baby, Earth Friendly Kids, Pure Adore and Organic Blue. All of these products minimize the use of synthetic ingredients, do not use artificial coloring or aromas, and do not include animal-derived ingredients. Mehta will remain with the company and continue to develop the brand.

Financial terms of the deal were not disclosed.

Earth Friendly Baby will join Lansinoh breast-feeding products and momma toddler-feeding products under the Lansinoh brand.

Earth Friendly Baby and other HealthQuest products are distributed primarily in the United Kingdom through such pharmacies as Boots, such grocery food stores as Sainsbury and health stores. Earth Friendly Baby also is available in the United States through specialty retailers and in several northeast regional Whole Foods stores.

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Secret introduces anti-bullying campaign with help from ‘Glee’ star

BY Antoinette Alexander

NEW YORK — In its ongoing commitment to support fearless women, Secret Deodorant has created the Mean Stinks program, a supportive Facebook community that gives young women the courage to stand up to a stinky behavior: bullying.

To help this cause, Secret is partnering with relatable role models — Amber Riley, best known as Mercedes on the hit Fox show "Glee," and nationally renowned relationship expert Rachel Simmons — to start a movement of "nice."

Secret also is partnering with PACER’s National Bullying Prevention Center by donating a portion of proceeds from select Secret Clinical Strength purchases to its prevention efforts.

To spread the word, Riley will participate in Facebook Q&A sessions on the Mean Stinks page, as well as appear in print advertising that helps support donations to PACER’s National Bullying Prevention Center.

Simmons, a best-selling author and expert on the social issues facing young women also is jumping in to help. Simmons devotes her time to working with parents, educators and school leaders to help communities end bullying. Simmons and Secret have created an experience on Facebook that empowers young women by providing tools for them to face the difficulties and drama of bullying.

To understand the depth of this epidemic, Secret commissioned a survey of 1,000 young women, ages 16 to 21 years, to prove the proliferation of bullying extends beyond grade school and has intensified with the explosion of cyberbullying. Survey findings underscore that 48% of college-age students have experienced or witnessed bullying or mean behavior at college or in the work environment. Secret’s bullying survey with Russell Research revealed:

  • 99% agreed that being bullied stinks;

  • 94% of young women agreed social media makes it easier for girls to bully or torment one another;

  • 73% felt angry and 64% have felt frustrated after witnessing someone being bullied;

  • 96% were personally concerned about seeing a person being bullied and no one doing anything to help; and

  • 87% agreed that social media sites have the power to be used positively in the fight against bullying.

Secret also is launching an iAd for the Mean Stinks program on Apple’s mobile advertising network, and will donate $1 to PACER’s National Bullying Prevention Center for every user who saves a special wallpaper to his or her iPhone and iPod Touch when they see the ad in their favorite apps.

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