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Munchkin launches Click Lock line

BY Allison Cerra

NORTH HILLS, Calif. — A designer and manufacturer of infant and toddler products has introduced a new collection of spill-proof cups.

Munchkin said its Click Lock cups are BPA-free and utilize tactile, visual and audio cues to confirm the cup’s lid is properly locked in place. The cups also are available in a variety of designs, colors and styles, including trainer, sippy, straw, flip straw and big kid cups.

"At Munchkin, we continuously aim to find new ways to make parents’ lives easier. Moms have reported that they never really know when a sippy cup is sealed correctly, and that they constantly battle leaks," Munchkin chairman and CEO Steven Dunn said. "Our new Click Lock cups address this issue with a locking mechanism that moms can see, feel and hear — so they can be 100% sure the cup is sealed shut and won’t leak."

Munchkin’s Click Lock cups are now available at retailers nationwide and tout a suggested retail price range from $2.99 to $7.99.

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Listening in

BY Barbara White-Sax

AVENEL, N.J. — Mizco International has introduced iEssentials’ RoboBuds T earbud headphones for children, featuring a built-in volume control to protect children’s hearing. The new line of earbuds includes five colorful “robot’’ character designs — Phantom, Streke, Electrika, PowerBot and CrimsonRobo. The earbuds are designed with a volume limiting output of 85 decibels. The line was created to provide kids of all ages with a high-performance audio accessory that is safe to use and fun to collect. The earbuds retail for $9.99. Mizco plans to add over-the-ear headphones to the RoboBuds lineup later this year.

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Paper cards’ future strong

BY Barbara White-Sax

Experts said that despite competition from electronic cards and rising postal fees, there still is a future for the paper greeting card category. Sean O’Malley, an analyst for Wedge Capital, estimated the industry saw 1% unit volume growth last year. He estimated 2011 greeting card sales were $2.5 billion to $3 billion. Nearly 80% of category sales are driven by women ages 30 to 50 years whose “habits die hard,” according to O’Malley. Premium cards and value cards are performing best.

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