Mumsie introduces new, natural facial care products
NEEDHAM, MASS. — A skin care brand designed specifically for the needs of pre- and post-partum women is launching a new line of facial products.
Mumsie is unveiling two new additions this spring to its popular skin care family: a daily facial moisturizer with mineral sunscreen and a lifting & firming night cream with natural CoQ10. Both products are formulated safe and effective for pregnancy, breastfeeding, and for the years of sleepless nights after a child is born. All of the items in the Mumsie range are cosmeceutical grade.
“We’re just shocked that any consumer would use a chemical sunscreen nowadays with all of the data out there highlighting the various dangers associated with them,’ says Jamie Leventhal, executive vice president at Clio, “but we’re even more concerned to see pregnant or breastfeeding women using them as well.” Several clinical studies of oxybenzone, avobenzone and other chemical sunscreens, showed direct links to their use and low birth weights in babies, cancer, hormone disruption, mimicking the effects of estrogen and triggering developmental abnormalities, and free radical damage, amongst several other risks.
The Mumsie daily facial moisturizer with SPF 15 uses a non-nanoparticle titanium dioxide (deemed the safest sunscreen active ingredient on the market today) and several other natural and organic ingredients to soothe and hydrate the skin while improving the appearance of uneven skin tone, blemish marks and roughness often associated with the various phases of pregnancy.
CoQ10, a natural fuel for cellular energy that boosts skin repair and regeneration and reduces free radical damage, is uniquely infused into the Mumsie lifting & firming night cream.
These two new products join the Mumsie lineup that includes a leading stretch mark relief oil, stretch mark relief cream and gentle facial cleanser – all 100% natural, 70% organic and void of harmful or irritating chemicals, parabens, sulfates, phthalates and dyes.
The entire Mumsie range will be available nationwide beginning in April at all Target stores and at several other major retailers in North America.