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Mscripts releases multilingual functionality for its prescription management app

BY Michael Johnsen

SAN FRANCISCO — Pharmacy customers who use the Mscripts application to order, refill and manage their prescriptions now can do so in English or Spanish, the company announced Wednesday. They also can receive reminders to take their medications, making it easier to remain adherent to prescribed medication regimes.

Mscripts supports the mobile offerings of large pharmacy chains across the country.

"Many of our customers speak Spanish at home," stated Sergio Campos, chief information officer at Navarro Discount Pharmacies. "They are more comfortable using the Navarro Pharmacy Mobile App in their native language. We are thrilled to be able to provide this service to our customers."

The app changes languages based on the user’s phone language settings.

"It takes more time to read something in a second language, and that delay is frustrating when you are using a technology as nimble as mobile," noted Mark Cullen, CEO of Mscripts. "Our customers should delight in the speed and convenience of managing their prescriptions, regardless of what language they speak. Mscripts is committed to providing ease of use in healthcare management. A significant factor in taking medications as prescribed is refilling medication on time and taking it on schedule. The bilingual service allows people to easily stay on top of their prescriptions."

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Hamacher Resource Group to deliver presentation on optimal diabetes marketing

BY Michael Johnsen

WAUKESHA, Wis. — Hamacher Resource Group on Tuesday announced it will present “Marketing Diabetes in the Retail Setting” June 21 at the Marketing Diabetes Prevention and Awareness Conference in Atlanta.

Dave Wendland, VP and part of the owners group at HRG, will share ideas about how retail pharmacies can collaborate with suppliers to bring innovation to the diabetes care category to better serve patients, capture incremental sales and significantly grow the category’s reach.

“There are 25.8 million Americans with diabetes, and sadly, that number continues to grow,” Wendland said. “Because these patients are largely self-managing their condition, they can benefit from shopping for supplies and complimentary products at a pharmacy where they can also receive consultation from an expert. A holistic approach to care at retail is critical to make the shopping experience for these patients more intuitive and convenient. Simplifying the shopping experience can result in a bigger market basket.”


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Save Mart to host Degree Simulator and 5-Hour Energy cars for Toyota/Save Mart 350

BY Michael Johnsen

MODESTO, Calif. — Save Mart and Lucky California stores in Roseville, Carmichael, Modesto, Madera and Riverbank will host the Degree Simulator or 5-Hour Energy race cars this week, the discount retailer announced Tuesday.

In addition, Save Mart will offer its NASCAR fans two-pack tickets for the Toyota/Save Mart 350 through both its Lucky and Save Mart banners up to and including race day on June 24. The tickets, $99, are good for two reserved seat tickets at the Save Mart Ticket Booth at the top of the Turn 9 Terrace seating area. The seats also are located in the Turn 9 Terrace. Two reserved seats normally cost $170.

The Toyota/Save Mart 350 is a 350-km NASCAR Sprint Cup Series event located in Sonoma, Calif. being held June 22 through June 24.

 

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