BEAUTY CARE

Mr. Bubble lathers up consumers with new products

BY Antoinette Alexander

CHASKA, Minn. — Mr. Bubble, which celebrates its 50th birthday this year, has announced the launch of two new products: Mr. Bubble Fizzy Bubble Bomb and the Mr. Bubble Foam Soap twin pack.

Shaped like the Mr. Bubble character, the original Bubble- or Bubbleberry-scent Bath Bombs add bubbles and color to bath water. They are available in pink and blue. The mixed shelf display holds 12 fizzy Bubble Bombs. They have a suggested retail price of $1.49 each.

The new Mr. Bubble Foam Soap twin-pack features two 8-oz. cans: one of the new Bubbleberry-scent Foam Soap and one of the original Bubble-scent Foam Soap. The thick foam soap comes in pink or bright blue. The twin-pack has a suggested retail price of $4.99.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

Soho gets into makeup brushes

BY Antoinette Alexander

LOS ANGELES — The Soho brand, which is known for its soft-sided cosmetic bags and beauty cases, now is expanding into makeup brushes with a collection of ergonomically designed brushes for the mass market.

For spring 2012, Soho will release a new ergonomically designed, 18-piece collection of brushes developed in partnership with makeup artists and designers.

The collection is the result of a collaboration between Soho and Xavier Ricolfi, a French industrial designer who has worked for Philippe Starck and is the recipient of the Luxe Pack Monaco design award. Refined with feedback from a panel of Hollywood makeup artists and paired with Ricolfi’s exploration of unusual materials, finishes and cutting-edge technologies, the result is a collection that aims to raise the bar for makeup brushes and fill a void in the mass market.

Featuring both natural and synthetic hair brush heads and a longer handle for better application control, the Soho Professional Collection range includes a powder, blush, angled blush, highlighter, foundation, angled blender, all-over shadow, blender, crease, tapered contour, concealer, smudge, small shader, eyeliner, angled eyeliner, retractable lip and brow brush, as well as a kabuki brush with stand.

All brushes within the collection will be sold individually and packaged with beauty "how to" tips specific to each brush.

Retailing for between $7.99 and $19.99, the collection will debut at national retail chains in spring 2012.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

Boots names Sandra Gabriele as International Employee of the Year

BY Antoinette Alexander

NORWALK, Conn. — The United Kingdom’s pharmacy-led health and beauty retailer Boots — whose branded products are available in the United States at Target, Target.com, ShopBootsUSA.com, Ulta stores and at Shoppers Drug Mart in Canada — has named Sandra Gabriele, VP marketing and communications for Boots Retail USA, as its International Employee of the Year, part of the retailer’s annual "Best of the Best Awards."

In Gabriele’s position heading up marketing and communications for Boots Retail USA, she has been responsible for overseeing all of North America’s communications for the Boots brand, including advertising, events, marketing, promotions, publicity and social media, as well as website development and management. Her execution of integrated marketing and communications programs has raised the company profile and driven sales since the onset of Boots’ U.S. and Canadian introductions, the company stated.

In 2009, the public relations campaign behind the launch of No7 Protect & Perfect Intense beauty serum drove momentum for an immediate product sellout in Target, the brand’s major retailer. Gabriele was instrumental in relaunching the Boots U.S. website and fostering a strong social media platform.

Currently, with CEO Stephen Lloyd, she is helping to guide a retail expansion plan to include e-commerce functionality through ShopBootsUSA.com, beauty retailer Ulta and additional Target stores.

"Boots has seen extraordinary growth since its launch in the [United States] in 2007 by offering exceptional products, unparalleled service in our beauty adviser stores and talented people," Lloyd said. "Sandra epitomizes what having a truly dynamic person on your team means for the success of a brand, as her ability to integrate the best aspects of PR and marketing into our wider business plan has been a game changer for our organization. Her creativity, passion and drive for success are infectious within our company, and I’m delighted that her contribution has now been recognized with this prestigious international award."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?