BEAUTY CARE

Mr. Bubble introduces new body washes for kids

BY Antoinette Alexander

CHASKA, Minn. — Mr. Bubble, which was acquired by The Village Co. in 2008, is broadening its portfolio with two new products for children: Mr. Bubble original bubble body wash and extra gentle body wash. Both formulas feature newly redesigned packaging, showcasing the new Mr. Bubble character.

The new body washes are made with aloe and shea butter to moisturize and are tear-free formulas. Both body washes are hypoallergenic, dermatologist-tested and pediatrician-tested for a gentle clean. The extra gentle body wash is dye-free and fragrance-free for extra-sensitive skin.

The new products are slated to hit stores this spring and are available in 16-oz. bottles for a suggested retail price of $2.99.

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BEAUTY CARE

Sally Hershberger Professional Hair Care expands lineup

BY Antoinette Alexander

NEW YORK — Sally Hershberger Professional Hair Care has announced the launch of two new products: Plump Up and Major Body.

Plump Up is a heat-activated thickening mist for fuller style. The daily restorative thickening mist promises to provide hair with fullness and nourishment. According to the company, the formula improves the texture and condition of the hair the more you use it and is light enough to be layered with other products without leaving a heavy residue. The suggested retail price for Plump Up is $12.50, and it is available at Ulta locations nationwide, as well as Duane Reade and Ricky’s NYC locations.

Major Body is a dry volumizing hairspray with patented touch-activated technology that allows you to control, build and shape full-bodied style with your fingertips, the manufacturer stated. The water-free, quick-dry formula leaves hair flexible, without the crunchy texture, added weight or residue. The SRP is $12.50, and the product is available at Ulta locations nationwide and at Duane Reade.

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BEAUTY CARE

Naturally Fresh Deodorant Crystal products now available at all Walmart stores

BY Antoinette Alexander

POMPANO BEACH, Fla. — Walmart is expanding the number of locations that carry Naturally Fresh Deodorant Crystal, the manufacturer has announced.

Naturally Fresh Deodorant Crystal products have been available in select Walmart stores for nearly two decades, but beginning this month, the all-natural, fragrance-free roll-on will be available in all 3,747 Walmart locations.

"This expansion with Walmart allows us to provide our customers with our easy-to-find natural deodorant without the sticker shock," stated Ted Alflen, CEO and founder of Naturally Fresh Deodorant Crystal. "Our goal has always been to provide effective products without harmful chemicals at consumer-conscious prices."

A percentage of Naturally Fresh Deodorant’s proceeds go to the Susan G. Komen Breast Cancer Foundation for the Cure, and all products are cruelty-free, the company said.

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