BEAUTY CARE

Mr. Bubble expands portfolio with new 3-in-1 formula

BY Antoinette Alexander

CHASKA, Minn. — From the creators of Mr. Bubble Bubble Bath comes a new way for kids to have fun while getting clean. Enter Mr. Bubble Original Bubble and Extra Gentle 3-in-1 body wash, shampoo and conditioners.

The multi-use formula of the 3-in-1s allow for quick, yet effective, cleansing with a gentle, yet rich lather. Both cleansers are tear-free, hypo-allergenic, and dermatologist and pediatrician tested, with aloe and shea butter for natural moisturizing. The Extra Gentle 3-in-1 is dye-free and fragrance-free for extra sensitive skin. Both formulas feature newly redesigned packaging, showcasing a big, bold Mr. Bubble character.
 

Both formulas have a suggested retail price of $2.99.
 

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Campaign urges 10 retailers to clear potentially toxic products from shelves

BY Antoinette Alexander

NEW YORK — A national campaign launched by heath and environmental groups is targeting 10 major retailers to encourage them to remove from their shelves products that contain potentially hazardous materials.

The “Mind the Store” campaign, launched by Safer Chemicals Healthy Families as well as dozens of other groups, is calling on retailers to end the use of what it refers to as “the Hazardous 100+ chemicals." These chemicals include formaldehyde, parabens, phthalates and BPA/BPS and are used in a wide range of products, including some beauty and personal care items.

According to the Safer Chemicals Healthy Families group, “Scientists have established links between exposures to many of these chemicals and chronic diseases and health conditions, including cancer, infertility, learning and developmental disabilities, behavioral problems, obesity, diabetes, and asthma.”

The retailers on the target list are Walmart, Kroger, Target, Walgreens, Costco, Home Depot, CVS Caremark, Lowe’s, Best Buy and Safeway.

According to published reports, the groups are sending a letter Wednesday to the 10 retailers asking them to develop a plan within a year to phase out use of the chemicals.

USA Today reported that some of the retailers have already taken action. “In 2007, Target and the parent company of Sears and Kmart announced plans to join Walmart in phasing out polyvinyl chloride (PVC) from products. In 2011, Walmart said it would stop using a controversial flame retardant. Kroger, which phased BPA out of cash register receipts in 2011, said in 2012 that its Simple Truth products would be free of 101 chemicals and ingredients. Lowe’s and Home Depot have stopped selling driveway sealants that contain coal tar, which has suspected carcinogenic chemicals,” the USA Today article states.
 

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Newhall Laboratories on track to reinvigorate classic personal care brands

BY Antoinette Alexander

STAMFORD, Conn. — Newhall Labs, a recently formed company that is working to acquire and reinvigorate classic personal care and beauty brands, is giving such brands as L.A. Looks; Soft & Dri; Dep; Thicker, Fuller Hair; and La Bella a makeover.

 
Newhall’s brand renovation effort kicked off with a complete refreshing of the websites for Soft & Dri; L.A. Looks; Dep; Thicker, Fuller Hair; Zero Frizz; Pure & Natural and La Bella with contemporary looks and easy navigation. Some of these websites are now standalone sites for the first time ever.

Other initiatives include launching new products in North America for Soft & Dri, consumer promotions for L.A. Looks, a Hispanic marketing plan for the La Bella beauty brand, and social media development for L.A. Looks and La Bella. 
 
The company is headed by Jon Achenbaum, most recently SVP global diabetes care at Bayer, who also held senior U.S. and global posts at Unilever and Helene Curtis over a 30-year career. Helming marketing is Jocelyn Riddle, who headed the reinvigoration of Luden’s and Chloraseptic for Prestige Brands, directed the launch of Almay Intense Eye Color for Revlon, held account-side posts at Grey Advertising and Publicis, and cut her retail-management teeth at Macy’s Herald Square.
          
“We are brand fans at heart, so Newhall gives us the opportunity to do what we love and excel at,” stated Achenbaum, the company’s CEO.  “The brands under our growing umbrella are distinct on their own, but share lots in common. They have strong name-recognition and trust, long-proven efficacy, a remarkably loyal user base and maintained solid distribution without strong marketing support or recent new product innovation. The upside is exciting.”

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