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Move Collective introduces line of self-filter sport bottles

BY Jason Owen

NEW YORK — Move Collective, LLC, the creators of bobble, have engineered a durable reusable water bottle for driven athletes everywhere: bobble sport.

Bobble sport features a patented filtered water bottle, sleek shape, sturdy frame and adds elements tailored to athletic use. These include an integrated cap with a loop handle, a semi-translucent durable body, a bright color selection, additional capacity and top-rack dishwasher compatibility. The end product is perfect for athletes who require ready access to water, such as runners, gym-goers, serious yogi’s and weekend athletes alike.

"Athletes have always been drawn to bobble," said Stephanie Smiedt, co-founder and creative director, Move Collective LLC. "Bobble sport is our response to them. Because users were bringing bobble with them to the field and to the gym, it needed to be exceptionally durable, with an attached cap, but also as colorful and stylish as they’ve come to expect from us."

Bobble sport incorporates the same patented built-in, replaceable carbon filter found in the original bobble. The filter removes chlorine and organic contaminants found in everyday tap water, yielding a cleaner, crisper taste. Each filter equates to 300 single-serve water bottles.

Bobble sport is recyclable, free of BPA, Phthalates and PVC. It is made in the USA. It is top-rack dishwasher-safe, which was a particular requirement for gym-goers and other regular bobble users.

Bobble sport is available in seven colors: blue, green, grey, lavender, magenta, red and yellow. Bobble sport is available at retailers nationwide for a SRP of $9.99.


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Stayhealthy names Iz-On Media ad sales rep for its Stayhealthy HealthCenter kiosk network

BY Michael Johnsen

SAN FRANCISCO — Stayhealthy on Monday named Iz-On Media the company’s exclusive advertising sales, content and programming representative for the Stayhealthy HealthCenter kiosk network. 

The agreement creates an advertising convergence between health and wellness and grocery, Stayhealthy stated. 

The partnership represents a unique branding opportunity to reach consumers who are proactively seeking health information. "Expanding into health and wellness — a critical concern for Americans — is a key pillar in our growth strategy, which enables us to engage with a whole new set of marketers."

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Survey: Most women concerned about digestive health, but half consider it a taboo subject

BY Michael Johnsen

CINCINNATI — According to a recent Prevention survey, 74% of women are interested in knowing more about how their digestive system works, but almost half surveyed believe that digestive health is a taboo subject people are uncomfortable discussing.

“This survey clearly shows there are many women across the country who struggle to maintain digestive balance, but they’re a little embarrassed to talk about it,” stated Siobhan O’Connor, executive editor of Prevention and Prevention.com.  

The survey, conducted in partnership with Procter & Gamble’s Align, also found that 38% of women feel they could do more to maintain their digestive health and nearly 1-in-5 (17%) say digestive health is constantly on their minds. 

“Unfortunately, more than half of the women surveyed (53%) do not know much or anything about probiotics,” noted Ashley Koff, registered dietician and Align spokesperson, suggesting there is an education opportunity to help raise awareness around probiotic use to maintain digestive health.


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