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Mountain Dew Throwback comes back in full swing

BY Allison Cerra

PURCHASE, N.Y. — Mountain Dew is delivering a blast from the past to consumers with the return of Mountain Dew Throwback.

The beverage, which is made with real sugar, initially was brought back in 2009 for a limited time. Now, the soft drink has gained a permanent home on store shelves.

To celebrate, Mountain Dew has unveiled the "Throwback Shack" — which features Willy, Mountain Dew’s 1960s animated pitchman — an interactive experience that offers consumers a chance to win various prizes and to look at past Mountain Dew TV spots. Mountain Dew VP marketing Brett O’Brien said the Throwback Shack is “an interactive celebration of all things Dew.”

Click here to visit the Throwback Shack.

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Crafting excitement in beer segment

BY Barbara White-Sax

Momentum in the beer category is coming from craft beers. “Craft beers are growing at a 10% clip,” said Eric Shepard, executive editor of Beer Marketer’s Insights. “Seasonals and variety packs are the big news, and Indiana Pale Ales are very hot right now.” 


There hasn’t been much innovation in mainstream beers, and the category has remained stagnant as a result. Premium light beers have been showing signs of improvement, a spike that may be due to consumers trading up from subpremium beers. “The subpremiums have taken a hit since manufacturers raised prices in the segment,” Shepard said. “With the gap between premiums and subpremiums narrower, consumers just traded up.”

 

The article above is part of the DSN Category Review Series. For the complete Beer Sell-Through Report, including extensive charts, data and more analysis, click here.

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Gluten-free goodness

BY Antoinette Alexander

HICKSVILLE, N.Y. — Available now for the food service industry — but coming soon to a major retailer — is Kozy Shack’s new Coffeehouse Blends pudding. The gluten-free treat comes in three flavors: caffe latte, cappuccino and caramel macchiato.


Also making its way to retail is Kozy Shack’s SmartGels, which use a natural vegetarian-based (carrageenan) ingredient to create a kosher, gluten-free alternative to gelatin-based desserts. Available in convenient 3.5-oz. grab-and-go cups, SmartGel flavors include orange and sugar-free orange, strawberry and sugar-free strawberry, tropical and sugar-free tropical, and cherry.

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