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Mountain Dew partners with ‘The Dark Knight Rises’

BY Allison Cerra

PURCHASE, N.Y. — Mountain Dew has partnered with Warner Bros.’ "The Dark Knight Rises," which will hit theaters this summer.

Mountain Dew’s "The Dark Knight Rises" 360-degree campaign will include the debut of Mtn Dew Dark Berry, a new limited-edition flavor inspired by "The Dark Knight Rises;" limited-edition 16-oz. cans of Mountain Dew that will feature a thermochromic bat symbol that transforms from black to green color when chilled; as well as cable, primetime TV, radio and digital advertising.

"Mountain Dew is all about fueling passion and that is what this partnership is based on," Mountain Dew VP marketing Brett O’Brien said. "You’d be hard-pressed to find more passionate fans than those of Dew and ‘The Dark Knight’ franchise. Our goal is to offer those fans unique experiences — from package and product innovation to exclusive content and access that only Dew and Batman together could provide."

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Report: Coca-Cola to tout mid-calorie Sprite, Fanta beverages

BY Allison Cerra

ATLANTA — Coca-Cola reportedly is gearing up to roll out mid-calorie beverages in select markets.

Scott Williamson, a Coca-Cola spokesman, was quoted as saying that the beverages, which will be marketed under the Sprite and Fanta brands, is "a limited test of new formulations to see if they might appeal to consumers."

Beverage Digest first broke the news Monday, followed by several other news outlets. The beverages would be sweetened through "combination of sugar, the stevia-based sweetener Truvia and erythritol, a sugar alcohol that has virtually no calories and does not cause intoxication," the New York Times reported.

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J. M. Smucker cuts coffee prices

BY Allison Cerra

ORRVILLE, Ohio — J. M. Smucker, has decreased the list price for many of its packaged coffee products due to sustained declines in green coffee costs.

Items sold under the Folgers, Dunkin’ Donuts, Millstone and Cafe Bustelo brand names will see price decreased of an average 6%. The company noted that the Dunkin’ Donuts brand is licensed to J. M. Smucker for packaged coffee products sold in such retail channels as grocery stores, mass merchandisers, club stores and drug stores.

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