HEALTH

Moszkito insoles now available at Shoebuy.com

BY Michael Johnsen

SCOTTSDALE, Ariz. — Moszkito on Tuesday announced that its collection of over-the-counter insoles, including the Archy Orthotic line, is available for purchase at Shoebuy.com.

At a suggested retail price of $58, Archy Othotic will fit into high heels, boots and loafers. In black and tan Prima leather, they are lightweight, supportive and comfortable, the company stated. 

Moszkito was launched in 2001, offering affordable, prefabricated insoles to compete in the expensive custom orthotic market. The original line is available in 73 sizes, and Moszkito’s unique fit system allows approximately 80% of the over-the-counter customers to get a custom fit, the company noted. Addressing shoe size, heel width and arch height, the easy-to-fit footbeds come in both Flex and Rigid models for a suggested retail price of $55. 

"As the comfort footwear market expands, the demand for arch and foot support is becoming commonplace," stated company founder Laurin Fox. "Today’s consumer is more educated in foot care and realizes that taking care of one’s feet will be a lifetime reward."

The new addition of the Archy Orthotic rounds out the footbed offering by addressing the fashion footwear market. Boots and loafers continue to be popular, and women’s high heels still are a staple in every “fashionista’s” closet. 

Moszkito products can be found at better comfort footwear stores, chiropractors, podiatrists or online at Moszkito.com.

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Nonprescription migraine med study to be presented at Headache Update Conference

BY Michael Johnsen

SCHOFIELD, Wis. — PuraMed BioScience on Monday announced that headache researcher Roger Cady will be exhibiting a poster presentation of his independent clinical study of PuraMed’s nonprescription migraine medication LipiGesic-M at the 2011 Headache Update Conference being held in Orlando, Fla., July 14 to 17.

The study recently was published online in Headache, the medical journal of the American Headache Society, and is expected to be published in the printed version shortly.

"This will be a very important meeting for PuraMed BioScience because of the interest elicited by Dr. Cady’s recently published independent clinical study of LipiGesic-M," stated PuraMed BioScience CEO Russell Mitchell. "This is an excellent opportunity for us to introduce and further discuss our product and study with many of the leading headache specialists in the [United States]."

The presentation by Cady will highlight the recent study that reported 64% of subjects found pain relief within two hours of taking LipiGesic-M. The study concluded that sublingual feverfew/ginger appears safe and effective as a first-line treatment for a population of migraine sufferers who frequently experience mild headache prior to the onset of moderate to severe headache.

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PPVS encourages consumers to maintain wellness with vitamin D

BY Michael Johnsen

HOUSTON — Physician’s Preference, Vitamins and Supplements wellness experts on Wednesday announced an initiative to educate Americans on the importance of obtaining optimal vitamin D status — as the “sunshine vitamin” is coupled with numerous health benefits — by setting the facts straight about sunscreen use and offering quick tips for increasing one’s vitamin D level.

“Vitamin D deficiencies are rampant amidst our nation and could possibly lead to an increase in the most troubling diseases of our time,” PPVS founder and CEO Steven Hotze said. “Ironically, as Americans have become obsessed with lathering on sunscreen to avoid unprotected sun exposure, there has been not only an increase in vitamin D deficiencies, but also the effects of toxic overload on the human body have been compounded.”

Supplementing with vitamin D to reach optimal levels has a wide range of health benefits from the critical role it plays in immune health, even warding off serious diseases including certain types of cancer, to its profound impact on aging and bone health, the group stated. In particular, vitamin D3, which can help fight colds, the flu and allergies and help with inflammation, normally is obtained from the diet or produced by the skin from the ultraviolet energy of the sun.

However, it is not abundant in food. Also, as more people avoid sun exposure and use sunscreen, vitamin D supplementation has been shown to be essential to ensure that the body receives an adequate supply. According to a recent National Health and Nutrition Examination survey, only 10% of the U.S. population has levels that fall within the new recommended range.

PPVS recommended the following steps to assist in optimizing an individual’s vitamin D status:

  • Check vitamin D levels. To identify vitamin D deficiencies, see a physician and check 25-OH vitamin D levels. A level below 30 ng/mL is considered deficient, and many preventive medicine physicians consider 50 ng/mL to 100 ng/mL to be the optimal range;

  • Find the right dose. A safe daily dosage without monitoring vitamin D levels is: 1,000 to 2,000 international units, or IU. However, if a person is vitamin D deficient and needs to take a higher dose, his or her levels need to be monitored regularly by a physician;

  • Look for vitamin D3, not vitamin D2. Vitamin D3 is the most active form and is the same type the skin naturally produces from ultraviolet sunlight; and

  • Educate beyond the basics. “Health & Wellness Solutions” radio program recently welcomed vitamin D expert Marc Sorenson on its show. To learn more about the benefits of vitamin D, the segment is available on podcast.

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