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Morton peppers portfolio with sea salt products

BY Allison Cerra

CHICAGO Morton Salt is taking its new products to the sea.

Morton has expanded its portfolio with five new sea salt products:

  • The all-natural sea salt and iodized sea salt (harvested from waters of the Pacific Ocean), measure like table salt, are “recipe-ready” and are perfect for cooking and baking;
  • The new extra-coarse sea salt disposable grinder (with salt crystals from the Mediterranean Sea), brings out great flavor and adds a finishing touch to many meals;
  • The grinder refill bottle, one of the first to be offered in the grocery channel, allows the consumer to refill his or her reusable grinders with extra-coarse sea salt; and
  • The roasted garlic sea salt disposable grinder provides a flavorful spice to a variety of seafood, meat and salad dishes.

Morton’s new sea salt products address the growing popularity of sea salt for use by home cooks and chefs, the company said. The entire sea salt portfolio now carries a new Morton look, while also featuring the iconic umbrella girl. The national advertising campaign of print, digital and retailer programs began in May.

“Our new line of sea salts capitalizes on the fastest-growing category in the table and specialty salt category,” said company CEO Mark Roberts. “Since consumers are preparing more meals at home, Morton’s sea salts provide the ‘everyday cook’ with more options for cooking, baking and flavoring [his or her] meals.”

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P&G launches Give Health Clean Water Blogivation

BY Allison Cerra

CINCINNATI Procter & Gamble is launching a new social media campaign that promotes safe drinking water for children.

In partnership with Changents.com and P&G’s Children’s Safe Drinking Water program, the Give Health Clean Water Blogivation will showcase the power of female bloggers to improve the lives of people in need of clean drinking water, P&G said. The campaign uses the power of digital storytelling to link online consumer actions with offline community impacts, the company said.

“P&G is committed to touching and improving lives of people around the globe, and providing clean drinking water to as many people as possible. I’m proud that we can build on the success of P&G’s Children’s Safe Drinking Water program to connect real women who care about water issues with the tools and resources they need to become change agents for clean water,” said Greg Allgood, director of P&G’s Children’s Safe Drinking Water Program. “Through the stories of our real world partners, like Alie Eleveld of the Safe Water Aids Project (SWAP) in Kenya, we hope to inspire and enable other women to share their stories and improve lives.”

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Private-label purchases will forge ahead as economy changes, study finds

BY Allison Cerra

NEW YORK Private-label purchases and loyalty likely will continue, according to a study conducted on behalf of the Private Label Manufacturers Association.

According to PLMA’s latest nationwide poll of main household grocery shoppers, “Store Brands & The Economy: Are Shoppers Ready to Start Spending Again?” — conducted by GfK Custom Research North America — found that 63% of shoppers have changed their food buying habits as a result of economic conditions. Of these shoppers, fully two-thirds report that they are purchasing private label products in categories where they used to buy only national brand items. What’s more, 8-of-10 respondents said they will be buying more store-brand products in categories where they previously only purchased the national brand product once the economy returns to normal.

While 1-of-every-5 shoppers believe the economy is improving, the importance of a food’s nutritional value remains high. Nearly two-thirds (65%) of those surveyed are satisfied that product labeling for both store brands and national brands provide them with sufficient information to make decisions about which food products to buy.

Click here to download the full report.

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