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MorningStar Farms teams up with Meatless Mondays campaign

BY Allison Cerra

BATTLE CREEK, Mich. — MorningStar Farms is looking to help consumers improve their eating habits.

The company has launched two new better-for-you meat alternatives, including Meal Starters veggie meatballs and reintroducing Veggie Dogs. What’s more, the brand also is teaming up with the Meatless Monday campaign to help consumers make better decisions when it comes to their diet. To support the partnership, MorningStar Farms will engage customers with weekly promotions, contests and giveaways through its "MorningStar Farms Monday Button" on MorningStarFarms.com, which provides consumers with a weekly challenge and gives them the chance to collect prizes, such as a year’s supply of product and a kitchen makeover.

"We’re happy to welcome MorningStar Farms to the Meatless Monday movement, which is embraced by hundreds of thousands of people including nationally known chefs, schools, restaurants and whole communities in 21 countries around the world," said Peggy Neu, president of the Meatless Monday campaign. "Going meatless just one day a week is a simple, easy change that can have a big impact on your personal health and the health of the planet."

For more information about MorningStar Farms and the campaign, visit MorningStarFarms.com, Facebook.com/MorningStarFarms or follow @MorningstrFarms on Twitter. For more information about Meatless Mondays, visit MeatlessMonday.com.

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YoCrunch goes Greek

BY Allison Cerra

CHICAGO — YoCrunch has expanded its portfolio with new Greek Parfait cups of yogurt that can serve as an on-the-go breakfast or snack.

New YoCrunch Greek Parfaits combined toasted almonds with such flavors as blueberry and acai, rapsberry and acai, and pomegranate. Each flavor contains 190 calories, including the toppings, in a 6-oz. serving.

"The Greek Parfait line is a healthy treat for yogurt lovers looking for the benefits of lean proteins and antioxidants in one delicious, convenient serving," YoCrunch SVP marketing Ralph Tschantz said. "With whole pieces of fruit, unique flavors and crunchy toasted almonds, our Greek Parfaits are a far cry from a basic boring yogurt cup. We’ve put the ‘good’ back into good for you."

Suggested retail price for a 6-oz. YoCrunch Greek Parfait is $1.19 to $1.49.

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Caribou Coffee introduces Starlight, Eclipse coffees

BY Allison Cerra

MINNEAPOLIS — Caribou Coffee has broadened its portfolio with the introduction of two new coffees.

Caribou has rolled out Starlight, its lightest roast, and Eclipse, a bold, robust roast. Starlight is a well-rounded blend with hints of maple candy and ripe berries, grounded by a heavy body and notes of toasted grains and nuts. Meanwhile, Eclipse features bittersweet chocolate and cherries. featuring a finish that includes subtle spice notes reminiscent of cardamom and cloves.

"The coffee industry has largely been following the progression toward ever-lighter roast profiles as those become more popular with a large segment of coffee drinkers. But at Caribou, we recognize that focusing just on light roasts would do a disservice to our customers who enjoy a dark, robust cup of coffee," said Alfredo Martel, SVP marketing and product management. "We’re bucking the trend by developing both ends of the flavor continuum while paying constant attention to the subtle nuances of flavor and the overall coffee drinking experience. In fact, Starlight and Eclipse are the bookends of our expansive roast profile, they are Caribou’s lightest and darkest roast ever developed."

Starlight and Eclipse now are available in 1-lb. bags.

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