Morinaga America introduces Hi-Chew to U.S. consumers
LOS ANGELES Morinaga America is introducing the nation to a popular fruit chew in Japan.
Hi-Chew, available is six flavors, are featured on Hi-Chew.com, where visitors can learn more about the candy, dubbed “a little piece of heaven” by its makers. To help generate excitement and stimulate curiosity in the Hi-Chew brand, Morinaga America is sponsoring a video/photo contest. The Hi-Chew “Anywhere, Anytime” contest encourages people to submit video or photos of friends and/or family enjoying Hi-Chew fruit chews. Once a month, an image is chosen from that month’s submissions and the winner receives a 30-day supply of their favorite Hi-Chew flavor. The winning video/photo is featured on the Web site.
“Hi-Chew fruit chews are like nothing you’ve ever tasted before,”said Toshiya Yasuda, Morinaga America president, marketing and distribution channel for Hi-Chew in the U.S. “Our tag line, ‘a little piece of heaven,’ really captures the essence of the Hi-Chew taste sensation of the smooth, juicy, chewy texture and long-lasting flavors of Strawberry, Green Apple, Mango, Melon and Orange. Equally exciting is the introduction of the newest flavor Banana to coincide with the launch of the Web site.”
Giant-Landover to carry Jones Soda products
SEATTLE Jones Soda announced its distribution agreement with Giant-Landover.
The supermarket chain, which operates 180 stores located in Virginia, Maryland, Delaware and the District of Columbia, will carry seven flavors of Jones Soda, including Jones’ new Zilch line of premium quality, zero-calorie sodas.
Bill Meissner, Jones Soda Co.’s CEO said, “Having our products merchandised in Giant stores is a credit to our unique products and to the efforts of our hard-working sales team. We have already earned distribution through Ahold’s largest operation, Stop and Shop, and once successful with Giant-Landover, the other Ahold banners like Giant-Carlisle, Tops and Bi-Lo will likely have an interest in bringing in Jones products as well.”
Duane Reade teams up with JagTag
NEW YORK Pharmacy retailer Duane Reade, which now is part of Walgreens, recently kicked off a digital campaign to help drive store traffic and promote sales of its private-label products.
Located throughout the city streets are the Duane Reade ads featuring JagTag technology. By taking a picture of the ad and emailing or texting it, New Yorkers will instantaneously receive a multimedia message featuring deals of the week on Duane Reade private label products right on their smart phone, Blackberry, or whatever device they may have.
According to the retailer, it’s a low-cost, highly effective strategy in a market full of clutter and aimed to drive feet into Duane Reade, which earlier this month launched a whole line of eco-friendly products. As previously reported by Drug Store News, the retailer is launching dozens of new products in the household, grocery and personal care categories, some of which will be launched under Duane Reade’s two primary private-label brands, Apt. 5 (household goods) and DR Delish (grocery).