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More women than men concerned by scars

BY Antoinette Alexander

Skin imperfections, such as scars and stretch marks, can impact one’s self-confidence — especially among women.

It is no secret that many women feel societal pressure to maintain their youthful looks and slim figures, so it comes as little surprise that a recent survey conducted on behalf of Mederma, a maker of scar and stretch mark treatments, found that men and women have different views when it comes to skin imperfections.

According to the survey conducted by Harris Interactive, 44% of women felt that improving the appearance of their skin imperfections, such as scars and stretch marks, would help improve their overall self-confidence. This compares with 25% of men.

The online survey, conducted Nov. 15 to 19, 2012, among 2,083 adults ages 18 years and older, also found that women in particular are more self-conscious about the appearance of their scars and stretch marks, with 33% reporting that their scars and stretch marks negatively affect their self-confidence, while only 19% of men feel this way. In addition, 47% of women surveyed ages 18 years and older have tried to hide their scars and/or stretch marks from others, compared with 23% of men.

To further meet the needs of consumers, Mederma expanded its portfolio in 2012 with the introduction of Mederma Advanced Scar Gel, which is designed to reduce the overall appearance of scars caused by injury, acne, surgery or burns with just one daily application.

Earlier this year, ScarAway Silicone Scar Sheets, designed for the treatment and prevention of both hypertrophic and keloid scars, made its debut in 3,400 Walmart locations across the United States.

Once available only through hospitals, burn centers and plastic surgeons, the silicone sheeting is designed to bring the ultimate in noninvasive, drug-free scar management home. The sheets use patented silicone technology to shrink, flatten and fade scars, both old and new.

Meanwhile, Palmer’s also aims to battle scars and stretch marks with such product offerings as its Palmer’s Cocoa Butter Formula Skin Therapy Oil Rosehip and its Cocoa Butter Formula creams.

There’s also Bio-Oil, a skin care oil that hails from South Africa and is infused with the breakthrough ingredient PurCellin Oil. It is formulated to help improve the appearance of scars, stretch marks and uneven skin tone.

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Allegra expands brand

BY Michael Johnsen

BRIDGEWATER, N.J. — Chattem recently catapulted its Allegra brand into the anti-itch space with the launch of Allegra Anti-Itch Intensive Relief Cream.

Formulated with a skin protectant and topical analgesic, the brand extension will certainly turn a few heads as the Allegra brand name now will be featured in the first-aid section. Anti-itch as a category generated $481.6 million in sales for the 52 weeks ended April 21, climbing 1.8%, according to IRI data across total multi-outlets.

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Allergy sufferers find relief with mobile apps

BY Michael Johnsen

NEW YORK — Mobile apps may be helping to boost an allergy sufferer’s awareness of his or her condition, and potentially prompting them to seek relief at the local pharmacy, as apps tracking regional allergens become more prominent.

For example, all 2013 Ford models have been enabled to access the Pollen.com‘s Allergy Alert app to give drivers a safe way to check the potential for scratchy eyes, sore throats and runny noses while on the go. "Mobile health apps are changing the way consumers manage their own wellness," explained Doug VanDagens, global director of Ford Connected Services.

"Our experience with allergy sufferers suggests a strong demand for real-time information," added Dan Barton, U.S. head of product development for IMS Health, which developed the app. "The technology we’ve applied in the Ford SYNC AppLink-equipped car helps drivers better prepare for the allergens they may encounter on the road."

WebMD Health recently got in on the allergy app action with the launch of its branded app just before the spring allergy season started taking hold this year.

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