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More sales for less intense mouthwash

BY Antoinette Alexander

Apparently less is more when it comes to mouthwash. According to SymphonyIRI Group data, the mouthwash segment has essentially been flat for the 12 weeks ended June 10, yet there proved to be one shining star in the mix: Listerine Zero.

The old adage “less is more” comes to mind when thinking of the Listerine Zero mouthwash by Johnson & Johnson Healthcare Products division of McNeil-PPC. The mouthwash offers a less intense mint flavor and is an alcohol-free formula. It contains four essential oils found in Listerine Antiseptic for bad-breath protection.

Consumers responded, and sales rose nearly 15% during the 12-week period at food, drug and mass (excluding Walmart), according to SymphonyIRI Group, a Chicago-based market research firm.

Meanwhile, Colgate is rounding out its Optic White regimen with the new Colgate Optic White mouthwash, an alcohol-free formula that aims to whiten teeth and freshen breath.

 

 

The article above is part of the DSN Category Review Series. For the complete Oral Care Sell-Through Report, including extensive charts, data and more analysis, click here.

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Kiss My Face introduces two new toothpastes

BY Antoinette Alexander

Kiss My Face, a maker of natural beauty and personal care products, is expanding its portfolio of oral care products with two toothpastes: Triple Action Fluoride and Fluoride Free.

The two new pastes are in addition to the brand’s gel formulations that include Whitening, Whitening with Fluoride, Sensitive and Triple Action Gel.

Kiss My Face Triple Action toothpaste has:

  • Anti-plaque benefits with xylitol and tea tree;

  • Xylitol to help fight cavities and promote a healthy smile;

  • Zinc citrate to provide tartar control;

  • Formulas free of sodium lauryl sulfate, parabens and artificial flavors and colors; and

  • Triple-action toothpaste with olive leaf extract and tea tree oil.

Kiss My Face Whitening Anti Cavity toothpaste contains:

  • Organic aloe vera to heal and soothe;

  • Tea tree to cleanse and act as an antiseptic;

  • Olive leaf extract, Iceland moss, peppermint oil and xylitol;

  • Is free of sodium lauryl sulfate; and

  • Iceland Moss, a natural whitening agent.

Kiss My Face toothpastes are priced at $5.95 each.

 

 

The article above is part of the DSN Category Review Series. For the complete Oral Care Sell-Through Report, including extensive charts, data and more analysis, click here.

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Scott Almquist joins Sun Products

BY Allison Cerra

WILTON, Conn. — Sun Products has appointed a new chief customer officer.

Scott Almquist, who previously served as president and CEO of Zeno Corp., a privately held manufacturer of health and beauty products, will be responsible for customer development for both national and retailer branded products in the United States. Sun Products added that Almquist will be a member of the company’s executive leadership team and will be instrumental in implementing sales strategies, building relationships with key customers and strengthening distribution to solidify Sun Products’ position as a major player in the laundry and household care category.

"Scott is a strong addition to the team, bringing extensive leadership experience and a proven track record of achieving results by partnering with customers and developing organizations," Sun Products president and CEO Jeffrey Ansell said. "His deep understanding of customers and his ability to execute sales strategies and key initiatives with excellence will help strengthen our business."

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