More than half of consumers use their smartphones when shopping
NEW YORK — Verve Wireless, a mobile advertising company, on Thursday announced the results of a study conducted across the 1,300 mobile publishers that use the Verve advertising platform. The study reinforces that consumers and their smartphones are inseparable when it comes to shopping.
According to the survey, more than 60% of respondents used their smartphone for shopping one or more times each month. Almost half of those consumers used their smartphone to look up information on price, followed by product information (24%), reviews (14%) and where to buy (14%).
"The results substantiate what our advertising partners have known for a while: that mobile is an essential part of any retailer’s advertising plan," stated Greg Hallinan, chief marketing officer of Verve Wireless. "There is a growing demographic of consumers who rely on their mobile device to help them make decisions in the aisles of brick-and-mortar stores, as well as while shopping online. The advertiser who meets them there will win the sale."
The top three product categories shopped for on smartphones were electronics (51%), entertainment (50%) and books (45%). The top three retailers users accessed on their mobile device (tablet and smartphone) were Amazon (63%), eBay (37%) and Target (35%).
The survey was conducted over an eight-week period across the Verve Network. To download the study, click here.
New line of home cleaning products hits Best Buy shelves
BENTON HARBOR, Mich. — Whirlpool Corp. is launching Affresh Cleaners, a new line of advanced home cleaning products now available at Best Buy stores nationwide.
"Keeping the kitchen clean has historically been a big chore, so we designed the new line of Affresh Cleaners to combat everyday spills and residue while making cleaning simple," said Wendeline Ortiz, brand manager of Affresh Cleaners.
The new line includes:
- Affresh kitchen and appliance cleaner: This citrus-scented cleaner safely removes everyday food spills and stuck-on residue from inside microwaves and refrigerators, as well as such small appliances as blenders, toasters and mixers;
- Affresh stainless steel cleaner: Plum-scented, this cleaner removes fingerprints, smudges and residue left behind from daily use; and
- Affresh cooktop cleaner, which works to effectively clean glass, ceramic and porcelain cooktops, and removes even the toughest baked-on residue, according to the company.
The complete line of Affresh Cleaners are available nationwide in more than 1,100 Best Buy stores, on BestBuy.com and at select local grocery stores. Visit Affresh.com for more information.
CVS Caremark announces expiration of tender offer
WOONSOCKET, R.I. — CVS Caremark has announced the expiration and final results of its previously announced tender offer for any and all of its $1 billion outstanding 6.302% enhanced capital advantaged preferred securities.
The tender offer commenced on Nov. 29 and expired on Dec. 7. Based on the final tabulation provided by the information agent for the tender offer, D.F. King & Co., holders of the notes tendered $957.7 million aggregate principal amount of the notes on or prior to the expiration date.
The settlement date for notes validly tendered on or prior to the expiration date is expected to be Dec. 8. In addition to the total consideration, holders of notes accepted for purchase will receive accrued and unpaid interest on those notes from the last interest payment date with respect to the notes to, but not including, the settlement date.