HEALTH

More fans of P&G’s Vicks said Manning possessed that ‘no sick days’ spirit over Brady

BY DSN STAFF

CINCINNATI — More fans wished New York Giants quarterback Eli Manning well before his Super Bowl win Sunday than fans of the opposing quarterback — New England’s Tom Brady. Responding to a Vicks-branded poll on which of this year’s players will live up to the Vicks’ “no sick days” spirit, 45% of fans named Manning and 35% Brady.

New England’s Rob Gronkowski received the honor of being named Super Bowl XLVI’s toughest player, as fans believe he fully embodied the Vicks’ mantra, “In the NFL there are no sick days,” by playing with a high ankle sprain suffered against the Baltimore Ravens two weeks prior. True to form, Gronkowski gutted it out with two receptions for 26 yards. According to ESPN Stats and Information, Gronkowski was on the field for 45 of New England’s 62 offensive plays, or 72% of the plays.

“Vicks NyQuil and DayQuil are proud to support Super Bowl XLVI to recognize the fans and players who refuse to miss a moment of game day to a cold or flu,” says Michelle Robbins, brand manager of Vicks North America for Procter & Gamble.


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HEALTH

Max-Wellness launches healthcare kiosks, revamps website offering

BY Michael Johnsen

CLEVELAND — Max-Wellness is preparing to introduce its “Wellness-in-a-Box” concept — an automated dispensing device located in a variety of unique venues featuring health-and-wellness products that customers can purchase at any time using a debit or credit card. The concept is slated to make its debut in March, the company stated.

Wellness-in-a-Box is slated to be positioned in airports, urgent care centers, senior living facilities, hotels, casinos and fitness centers. The freestanding, self-service wellness centers will provide a relevant offering of products for head-to-toe care tailored to meet the needs of customers in the venue where it is located.

Max-Wellness also recently launched an expanded e-commerce website at Max-Wellness.com. The e-commerce site offers an assortment of vitamins and supplements and healthcare solutions, an offering that will grow through 2012 with the addition of approximately 1,000 new items each week, the company stated. Max-Wellness expects to field almost 20,000 products by the end of the year.

The company’s Max-Answers knowledge base, available in its stores in the form of a computer tablet or iPad, has been incorporated into the site as well. Visitors to the site can utilize this feature to search the database for self-care information, including health conditions, vitamins and supplements, and drug-nutrient interactions.

Additionally, Max-Answers contains an A-Z index for vitamins, supplements, health conditions, drugs and food; health-related articles and news; food and recipe information; and Vitamin Advisor, a questionnaire that users can fill out to help them determine the best vitamins and supplements for their needs.

"By offering effective answers and accessible solutions to living a healthier, more active lifestyle, this new and improved e-commerce initiative furthers the Max-Wellness customer promise and its mission to provide products and answers for healthy living," stated Michael Feuer, Max-Wellness CEO.

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Study: Bausch + Lomb’s Biotrue helps maintain tear film’s natural antibacterial activity

BY Michael Johnsen

PHILADELPHIA — A study on Bausch + Lomb’s Biotrue multipurpose contact lens solution published in the January edition of the journal Eye & Contact Lens: Science & Clinical Practice found that the solution can help improve eye health.

The solution helps maintain the antibacterial and bacteriolytic activity of tear film proteins, proteins that offer benefits that help keep eyes healthy, including natural defense against bacteria that can cause eye infections. Under normal conditions, the antimicrobial and other functions of the tear film proteins may be lost after denaturation (the breaking down of the cell walls) during contact lens wear.

 


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