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More consumers to use mobile devices to comparison shop this holiday season

BY Allison Cerra

WASHINGTON — It looks like this year’s holiday shoppers have a renewed focus on value and will comparison shop by utilizing smartphones, tablets and mobile applications to make purchasing decisions, according to the latest National Retail Federation survey.

Although NRF is still forecasting overall holiday retail sales to grow 2.8% to $465.6 billion, the group’s 2011 Holiday Consumer Intentions and Actions Survey — conducted by BIGresearch — found that holiday shoppers plan to spend an average of $704.18 on holiday gifts and seasonal merchandise, down slightly from $718.98 recorded in 2010, as the majority of Americans said the economy will affect their spending (62.2%).

To mitigate this, 5.7% said they more frequently would turn to their mobile device to do some comparison shopping, up from 3.7% in 2010, and nearly one-third (32.1%) will comparative shop online more often, up from 30.9% last year.

Comparison shopping via smartphones and tablets also is a big trend this year, with 52.6% of smartphone owners and 70.5% of tablet owners saying they would use their device to research products. Specifically, the survey found that:

  • 31% of smartphone owners and 50.8% of tablet owners said they will research products and/or compare prices;

  • 14.1% of smartphone owners and 34.8% of tablet owners will purchase products;

  • 17.3% of smartphone owners and 21.5% of tablet owners will redeem coupons;

  • 15.6% of smartphone owners and 21% of tablet owners will use mobile apps to research or purchase items; and

  • About one-quarter of smartphone owners (25.1%) and more than one-third of tablet owners (33.8%) will use their devices to look up retailer information, such as store hours and location.

When it comes to mobile shopping, retailers should expect their biggest wins from adults ages 18 to 24 years, NRF said, noting that Americans in this demographic are the most likely to use their smartphones (72.2%) and tablets (86.4%) to shop for holiday items this year.

“When it comes to retail growth this holiday season, slow and steady wins the race — and the same is true for shoppers, who are meticulously calculating the best ways to stretch their dollar,” NRF president and CEO Matthew Shay said. “Knowing their customers are more focused than ever on value, retailers will entice shoppers with promotions that go beyond discounts, whether they’re promoting free gifts with purchase, an extended warranty, or stellar customer service.”

The survey polled 8,585 consumers between Oct. 4 and Oct. 11.

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New dairy-based skin care line that lives in the fridge to hit retail

BY Antoinette Alexander

NEW YORK — A new skin care line, aptly named Dairyface, is a line of yogurt-based products that incorporate the nutritional benefits of milk to nourish skin’s cells.

Dairyface, which remains fresh in the refrigerator through a clearly-indicated expiration date, is full of prebiotics and probiotics specifically formulated for topical use on the skin. The products are free of preservatives, additives, synthetics or anything artificial.

Founder Oksana Panasenko, who was born in Central Asia and moved to North America in 2006, consulted with dairy microbiologists and cosmetic chemists to develop the line.

“Dairy is the perfect source of nutrients for every skin type — it’s truly the best-kept beauty secret. We want to remind people that everything they need to feel and look beautiful can be found in nature, their fridge and in the mirror,” stated Oksana, who, as teenager in Central Asia, learned of skin care recipes made with live milk cultures and local herbs from an elderly Turkmen woman.

The Dairyface collection includes five facial refreshers that are designed to be applied like a topical mask treatment, and they are suitable for all skin types. The products includes:

  • Peppermint Crème: Peppermint in a base of probiotic yogurt;

  • Glad Allover: Dried orange peel, orange, chamomile, jasmine and grapefruit oils in a base of probiotic yogurt;

  • Green Tea Magic: Olive, almond, apricot and avocado oils and green tea in a base of probiotic yogurt;

  • Lavender Lovely: Lavender, citrus, olive, jasmine and black currant oils and Mediterranean herbs in a base of probiotic yogurt; and

  • Eye Caramba: Olive and avocado oils and parsley in a base of probiotic yogurt.

Dairyface soon will be available at select retail outlets. Each package contains two single-serving treatments for the suggested retail price of $19.95.

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Color sticks to it

BY Antoinette Alexander

Lip color has its groove back. According to data from SymphonyIRI Group, lipstick sales at food, drug and mass (excluding Walmart) rose about 3% to $70.6 million for the 12 weeks ended Sept. 4.


This comes as little surprise as, judging by the many makeup looks on fashion runways, it was evident that lipstick was making a comeback. Furthermore, earlier this year, market research firm NPD Group noted that lip color sales were adding to the recovery of makeup, and Karen Grant, VP and senior industry analyst, said, "as the fashion industry increasingly features bold, as well as understated, lip statements on the runway and in advertisements, lip color appears to be getting its groove back.”

 

 

The article above is part of the DSN Category Review Series. For the complete Fall Cosmetics Sell-Through Report, including extensive charts, data and more analysis, click here.

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