News

More BTS shoppers focus on health and wellness

BY Michael Johnsen

Behind school supplies and apparel, health-and-wellness products rank third in terms of most commonly purchased product categories, according to an online survey of more than 500 AccentHealth viewers conducted in July. As many as 20% of respondents indicated they plan to buy more preventive care items for their child this year compared with last year. Of those shopping for college-bound students, 36% are buying OTCs and/or vitamins. To see more Patient Views, click here

Patient Views is an exclusive consumer insights feature that appears regularly in DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask more than 6,000 patients anything at all, what would it be? Send your questions to [email protected].

Source: AccentHealth. To view the demographic breakdown of participants, click here.

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BTS spending up, but economy is still a drag

BY Michael Johnsen

While viewers forecast that this year’s overall spending will be up from last year for BTS, economic factors are still top of mind while shopping, according to an online survey of more than 500 AccentHealth viewers conducted in July. More than half of viewers say they will shop for sales more this year compared with last year. The top drivers for BTS shopping venue selection are price (84%) and cost savings (76%). To see more Patient Views, click here

Patient Views is an exclusive consumer insights feature that appears regularly in DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask more than 6,000 patients anything at all, what would it be? Send your questions to [email protected].

 

Source: AccentHealth. To view the demographic breakdown of participants, click here.

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Mass merchandisers pop as the top destination for BTS shopping

BY Michael Johnsen

On average, respondents made four trips to the store in order to complete their back-to-school shopping, according to an online survey of more than 500 AccentHealth viewers conducted in July. Likely due to discounts, the overwhelming majority of AccentHealth viewers are visiting mass merchants (96%) for their BTS needs, though 38% do shop BTS in the drug channel. To see more Patient Views, click here

Patient Views is an exclusive consumer insights feature that appears regularly in DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask more than 6,000 patients anything at all, what would it be? Send your questions to [email protected].

 

Source: AccentHealth. To view the demographic breakdown of participants, click here.

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