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More than 400 ponytails donated to P&G’s Pantene Beautiful Lengths program

BY Antoinette Alexander

CINCINNATI — Procter & Gamble hosted its third ponytail donation event this week in support of the Pantene Beautiful Lengths program. P&G employees, their family and friends and the local community gathered in the Tower Gardens at the P&G general offices to donate more than 400 ponytails to benefit the cause, which creates free real-hair wigs for women undergoing cancer treatments.

Several guests of honor were present to support those who participated, including one of WCPO’s “Good Morning Tri-State” news anchors Kathrine Nero, who shared her personal story. P&G employee Julie Noe also shared her journey, and cut her six-year old daughter Bella’s ponytail, which was donated to the program. Hair styling was provided by more than 30 local hair stylists who volunteered their time to help cut and style the hair that was donated.

The event once again kicked-off the countdown to the second National Donate Your Hair Day, which is taking place on Sept. 7 to benefit the Pantene Beautiful Lengths program. Pantene and Seventeen magazine are partnering again to continue this annual day of giving where people nationwide are encouraged to cut and donate their hair.

Created in 2006, Pantene Beautiful Lengths inspires people to grow, cut and donate their hair to create free, real-hair wigs for women who have lost their hair because of cancer treatments. To date, Pantene Beautiful Lengths has received nearly 500,000 hair donations from men, women and children. The American Cancer Society distributes the wigs through their nationwide network of wig banks at no cost. Since the start of the program, 28,000 real-hair wigs have been provided to female cancer patients.

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B&G Foods announces agreement to acquire Pirate Brands, including Pirate’s Booty

BY Jason Owen

PARSIPPANY, N.J. — B&G Foods, Inc. announced today that it has entered into an agreement to acquire Robert’s American Gourmet Food, doing business as Pirate Brands, a supplier in the all-natural snack foods category, from VMG Partners, Driven Capital Management, founder Robert Ehrlich and certain other entities and individuals, for approximately $195 million in cash.

“We are delighted to add Pirate Brands, including the iconic Pirate’s Booty, to the B&G Foods family of brands. The acquisition of this business and its collection of growing natural snack foods, marks the second addition to our snack foods portfolio since we entered the category last October,” said David L. Wenner, president and CEO of B&G Foods.

“VMG Partners and Driven Capital Management, under the leadership of Mike Repole, have done an outstanding job with Pirate Brands over the past five years, building upon the fun, innovative, all-natural brand originated by Robert Ehrlich in 1987. We look forward to continuing to bring consumers great-tasting, all-natural snack foods they have come to love and expect from Pirate Brands,” Wenner said.

“Consistent with our acquisition strategy, we expect the acquisition to be immediately accretive to our earnings per share and free cash flow," Wenner continued.

Pirate Brands’ baked, all-natural, trans fat and gluten-free snack brands include Pirate’s Booty, Smart Puffs and Original Tings. B&G Foods projects that following the acquisition, Pirate Brands will generate net sales of $80 million to $90 million and adjusted EBITDA of $18 million to $20 million on an annualized basis after the business is fully integrated into B&G Foods.

B&G Foods intends to fund the acquisition with the remaining net proceeds of its recently completed senior notes offering and additional revolving credit borrowings under its credit agreement. B&G Foods expects the acquisition to close in July 2013, subject to regulatory approval and the satisfaction of customary closing conditions.


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Canus brings its Caprina by Canus line to U.S. market

BY Antoinette Alexander

WATERBURY, Vt. — Canus, a provider of goat’s milk skin care products, is introducing its Caprina by Canus line of soaps, body washes and foaming milk baths to the U.S. market. 

Canus launched Caprina in Canada in early 2009 and, starting in June, Caprina will be available in U.S. retail stores. Both Publix Super Markets with 933 of its stores across the southern United States and Hannaford’s 180 locations throughout New England, will begin offering a selection of Caprina products.

Caprina by Canus products include a selection of original fragrance, olive oil, shea butter, lavender, orchid oil and unscented. Soaps are available in three packs with a suggested retail price of $4.99, and a 1.3-oz. trial size for 99 cents.  Body wash selections have a SRP of $5.99, and the foaming milk baths have a SRP of $4.99.

All soaps, body washes and milk baths are biodegradable and phosphate-free.  As is the case with all Canus products, the Caprina by Canus line is made with goat’s milk and naturally packed with vitamins, minerals and proteins, the company stated.

Canus was founded in Quebec, Canada in the mid-1990s and currently has its U.S. headquarters in Waterbury. The company markets several skin care lines, such as Caprina by Canus, Canus Goat’s Milk products for adults and Li’l Goat’s for children and babies. 

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