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More than 4-out-of-10 consumers turn to OTCs as a first line of defense

BY DSN STAFF

For the most common conditions suffered by consumers or someone in their household, OTCs served as the first line of defense for more than 40% of consumers across the board, according to an online survey of more than 900 AccentHealth viewers that was conducted in September.

For the 77% of AccentHealth viewers who had experienced heartburn in the past year, 46% used an OTC treatment for relief. For top five symptoms/conditions experienced by viewers in the past year — including cold, cough/sore throat, headache, sinus/nasal congestion and runny nose — 43% of consumers  used OTCs to address those conditions before other treatment options.

To see more Patient Views, click here.

Patient Views is a new, exclusive consumer insights feature that appears in every edition of DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask 4,000 patients anything at all, what would it be? Send your questions to [email protected].

Source: AccentHealth. To view the demographic breakdown of participants, click here.

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Prankster packaging

BY Barbara White-Sax

MINNEAPOLIS — Novelty gift company 30 Watt introduced its latest prank gift for the outlet-challenged. Billed as a “solution” for hard-to-reach electrical devices, Connect-A-Cord is actually 50 1-ft. sections of extension cord.


The gag gift’s packaging boasts that it “comes with an optional contractor case for tangle-free storage,” but when the recipient opens up the Prank Pack, they will discover the bright yellow flaps inside reading “Prank You!” 


The product retails for $8. New Prank Packs will be added each year to the line, according to 30 Watt.

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ReportersNotebook — General Merchandise, 12/10/12

BY DSN STAFF

RETAILER NEWS — Walgreens launched Ology, a nationally accessible and affordable brand formulated to be free of harmful chemicals. Exclusive to Walgreens’ family of companies, the Ology brand features a line of household cleaners, as well as baby and personal care products. 


The new brand would fall in line with legislation presently under consideration — The Safe Chemicals Act — that if passed, would require that ingredients be determined safe for human health before being used in everyday consumer products. The pending legislation has led several industry leaders to pledge to remove potentially harmful and carcinogenic chemicals from several offerings over the next several years.


“Ology reflects our dedication to innovation, our constant drive to improve our customers’ quality of life, and our ongoing commitment to help people get, stay and live well,” stated Joe Magnacca, president of daily living products and solutions for Walgreens. Items will be available nationwide by 
early November.


SUPPLIER NEWS — Static Guard has partnered with celebrity fashion stylist Phillip Bloch to launch the year-long Stylist’s Secret Weapon Campaign. Bloch, who has experience dressing award-winning celebrities, will encourage style mavens to unleash their inner stylista by embracing Static Guard. The partnership between the Hollywood stylist and Static Guard will include several appearances, as well as social media contests and giveaways.

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