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More than 1 million smokers attempted to quit because of CDC campaign

BY Alaric DeArment

ATLANTA — A series of smoking ads from the Centers for Disease Control and Prevention that detail the health problems of real-life smokers led more than 200,000 smokers to quit immediately, the agency said Monday.

The CDC said that of those who had quit immediately thanks to the "Tips from Former Smokers" campaign, which it launched last year, more than 100,000 would likely quit permanently, and a total of 1.6 million had attempted to quit. The agency had estimated that 500,000 would attempt to quit, and 50,000 would do so successfully.

"Quitting can be hard, and I congratulate and celebrate with former smokers — this is the most important step you can take to a longer, healthier life," CDC director Tom Frieden said. "I encourage anyone who tried to quit to keep trying — it may take several attempts to succeed."

The ads feature former smokers who have faced such health problems as cancer and emphysema, offering "tips," such as not facing the water while taking a shower if one has had a tracheotomy.

 

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Red Carpet Manicure partners with designer Christian Siriano at NY Fashion Week

BY Antoinette Alexander

HAUPPAUGE, N.Y. — Red Carpet Manicure, which manufactures an at-home LED gel manicure system, strutted down the runway of Mercedes Benz’s New York Fashion Week as the official nail sponsor of Christian Siriano’s Spring 2014 show at The Eyebeam Atelier held on Sept. 7.

Celebrity manicurist and Red Carpet Manicure brand ambassador Lisa Logan collaborated with Siriano to create a custom, color-block manicure that highlighted the theme of the collection.
 
Utilizing existing colors, Logan prepped each nail with “Fake Bake” for a base color, and color-blocked the nail with small boxes made with “The Perfect Pair,” underneath which she layered “White Hot,” adding an extra pop to the neon yellow.
 


Siriano’s Spring 2014 collection is primarily inspired by a recent trip to Mexico’s Isla Mujures, which translates to "the Island of Women." Siriano was influenced by the shapes and imagery of grass-lined huts, picturesque color-blocked residential streets, stonework and the locally abundant dahlia. 
 


Later this week, Logan will participate in the Life & Style “Meets Up” panel discussion, where she will discuss the look created for Siriano’s show and the hottest nail trends for spring 2014
 

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Kathleen Sebelius cites pharmacists’ importance as Rite Aid CEO introduces Obamacare resource program

BY Alaric DeArment

HOBOKEN, N.J. — Secretary of Health and Human Services Kathleen Sebelius and Sen. Bob Menendez, D-N.J., joined Rite Aid chairman and CEO John Standley Monday as he announced the retail pharmacy chain’s plan to place insurance agents at stores around the country to educate customers about Obamacare and help them enroll in plans.

As DSN reported Monday morning, starting Oct. 1, the chain will have agents at nearly 2,000 stores in most of the markets the chain serves — with exception to Massachusetts, Rhode Island and Vermont, where such programs are prohibited under state laws — to consult with patients about Obamacare, officially known as the Patient Protection and Affordable Care Act. The chain has about 4,600 stores in total.

The agents will work independently and on commission as part of a larger network of agents. Consultations will take place at various parts of the store, usually near the entrance.

Asked about potential political implications of the program, considering the controversy over the healthcare reform law, Standley said, "It’s really about our patients and customers," noting that he saw the company’s duty as one of providing information about an existing law rather than as a political organization.

Talking about the law and expressing appreciation for Rite Aid’s push to educate the public about it through the new program, Sebelius spoke of pharmacists’ importance to healthcare reform. "Often, a pharmacist is the on-the-ground health provider that people see the most and know the best," she said, also saying that families across the country "look to their pharmacist" as honest sources of healthcare information.

For pharmacists themselves, the law is important because it will help more patients afford the medications they need. The store’s pharmacist-manager, Victor Sun, cited the frustration he often felt when patients failed to fill their prescriptions because they couldn’t afford it.

Menendez, who discussed the New Jersey health insurance marketplace, praised Rite Aid for its role in Hurricane Sandy, during which the state suffered disproportionate damage, particularly along its coastline.

"It’s because of the generosity of companies like Rite Aid that New Jersey has been able to come such a long way," Menendez said.

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