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Monistat partners with Hanky Panky on promotional giveaway

BY Jason Owen

TREVOSE, Pa. — Monistat, an over-the-counter vaginal yeast infection treatment, announced this week a partnership with women’s underwear and lingerie brand Hanky Panky to help boost women’s confidence when diagnosed with a yeast infection.

Through the partnership, Monistat is offering the chance for women to win Hanky Panky panties through the Sexy Self Panty Giveaway. Now through November 30, a daily winner will be selected from entries on www.monistat.com.

“Though the Monistat and Hanky Panky brands are seemingly different, both are rooted in the notion that women deserve to feel confident and sexy regardless of what’s happening with their bodies,” said Jennifer Moyer, vice president of marketing for Insight Pharmaceuticals, LLC, parent company of Monistat. “In a recent survey we conducted, we found that when women have vaginal yeast infections, they aren’t simply uncomfortable — they actually don’t feel like themselves. A great metaphor for this is a woman’s choice of underwear. If a woman is suffering, she gravitates toward ‘granny panties,’ but when she’s yeast infection-free, she opts for sexier panties. Women should feel confident no matter what. And if there’s one brand that helps women feel great about themselves it’s Hanky Panky, so we’re thrilled to partner with them on this effort.”

Hanky Panky was created with the mindset that women deserve underwear that makes them feel feminine and that not only fits, but also flatters, the company stated. At the time of the company’s founding in 1977, thongs were thought to be too racy to be sold in stores, and discussing them was borderline taboo. Thirty-five years later, Hanky Panky has amassed a dedicated following of loyalists who swear by the brand for its comfortable lingerie.

“Every woman deserves to feel sexy, inside and out,” said JD Breen, glam guru for Hanky Panky. ”At Hanky Panky, we put our heart and soul into creating cute, flirty underwear for women to enjoy every day, and we’ve been doing it for more than 30 years. It makes sense we’d partner with Monistat since we’re working toward the same goal — empowering women to feel in control, confident and sexy.”

“Monistat’s mission is to help women get back to feeling like themselves — and into their sexy Hanky Panky underwear — by treating vaginal yeast infections efficiently with our over-the-counter products,” Moyer continued. “In fact, Monistat is proven to be just as effective as the leading prescription. We know that yeast infections aren’t pretty, but Monistat can help women feel like themselves again.”

For more information on Monistat or to enter the Sexy Self Panty Giveaway, visit www.monistat.com. For more information on Hanky Panky, visit www.hankypanky.com.


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Men who take Lilly’s Cialis once per day experience normal erectile function, study finds

BY Alaric DeArment

INDIANAPOLIS — Men who took an erectile dysfunction drug made by Eli Lilly experienced normal erectile function when taking it once a day as opposed to taking erectile dysfunction treatment on an as-needed basis, according to a new study.

The study, published in the Journal of Sexual Medicine, found a greater percentage of men who had an incomplete response to as-needed treatment with phosphodiesterase type 5, or PDE5 inhibitors, a drug class that includes Lilly’s Cialis (tadalafil), compared with those who took Cialis once a day.

"PDE5 inhibitors are highly effective for most men taken as-needed, but responses can range from minimal change to a return to normal erectile function," lead study author and University of Tennessee medical professor Edward Kim said. "We believe the study outcome will help prescribers make better informed decisions when treating their patients."


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NACDS Foundation, Cardinal Health Foundation partner on research grants to help curb hospital readmission rates

BY Antoinette Alexander

Arlington, Va. —  The National Association of Chain Drug Stores Foundation, in partnership with the Cardinal Health Foundation, has issued a request-for-proposals to research the impact of integrating community pharmacist-provided medication management services into the hospital discharge process.

The move comes in light of the increasing focus on the public health cost of hospital readmissions. Two research grants of up to $600,000 each are expected to be awarded.

The research opportunity focuses on patients with pneumonia, heart failure, acute myocardial infarctions, or other common conditions. It aims to evaluate the impact of medication management on readmission rates at 30-, 60- and 180-days post-discharge, and on adherence to discharge medications 180-days post-discharge.

“Too often hospital discharges lead to a revolving door of readmissions. Nearly 1-in-5 Medicare patients are readmitted to a hospital within 30 days of discharge, leading to $26 billion in wasted healthcare resources annually. Many of these readmissions are preventable, and as a result, hospitals are designing new discharge planning processes and implementing innovative intervention strategies to improve transitions of care,” stated NACDS Foundation president Kathleen Jaeger.

“Medication non-adherence and adverse events attributed to medications are a leading cause of hospital readmissions. Consequently, medication management has been described as an essential component of any discharge intervention. Medication reconciliation, adherence to discharge medications and longitudinally tracking medication use as patients move into the community are critical to improve patient health.”

 “The Cardinal Health Foundation supports a number of efforts that have led to improved medication adherence and patient outcomes. We are pleased to partner with the NACDS Foundation in this research project to further explore the impact of medication management in the treatment of chronic disease,” added Jon Giacomin, president U.S. Pharmaceutical Distribution of Cardinal Health and a member of the Cardinal Health Foundation Board of Directors.

The deadline for proposals is Sept. 20, 2013, with award announcements anticipated for Dec. 13.
 


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