Mondelez unveils Teddy Soft Bakes
EAST HANOVER, N.J. — Mondelēz International on Thursday rolled out its new treat that joins Teddy Grahams in the Teddy brand portfolio. The snack, already known around the world as Barni, will hit the U.S. as Teddy Soft Bakes.
Teddy Soft Bakes are a fluffy, soft-baked filled snack in the shape of a bear that comes in two varieties, chocolate filling and vanilla-flavored filling.
“We know parenting is a balance – moms and dads care greatly about the kinds of snacks they give their kids and, at the same time, it is important to provide options that they know their children will enjoy at snack time,” said Elise Burditt, Senior Brand Manager, Kids Wholesome Portfolio at Mondelēz International. “TEDDY Soft Bakes offer parents the ability to give their children a treat they’ll not only love, but makes snack time a moment that can help open the door to discovery-filled experiences.”
To help celebrate the launch, the company worked with idea-based nonprofit TED to host a TED Salon Session on Feb. 15 that explored the ties between snacking and childhood playtime. Dr. Stuart Brown spoke about how his studies have found children who are encouraged to play have a better sense of community, stronger sense of belonging and are better at processing new ideas.
Teddy Soft Bakes are currently available nationwide with a suggested retail price of $3.29 in a six-pack box of individually wrapped snacks, and $6.49 for a 12-pack. The packaging features the Grocery Manufacturers Association’s SmartLabel QR code that allows consumers to scan the code to unlock such product information as ingredients and nutrition facts.
Southeastern Grocers launches private-label transformation
JACKSONVILLE, Fla. — Southeastern Grocers, which operates the Bi-Lo, Fresco y Más, Harveys and Winn-Dixie banners, announced Thursday that it will be transforming its private label brand in its largest-ever undertaking, which will encompass some 3,000 items across categories throughout each banner.
The company has already tested more than 2,330 of its own-brand items, which the company has said led to improved quality reformulations on more than 2,260 products, and that the roll-out that will take place over the next year will bring better quality, value and differentiation to customers without increasing price.
“By purchasing new Southeastern Grocers own brand items, customers will enjoy known brand quality at own brand price savings between 20% and 30% on their groceries… and if you don’t agree, then you can have the own brand product on us,” Southeastern Grocers president and CEO Ian McLeod said. “We are committed to providing quality products to our customers.”
The company will be launching three new brands — SE Grocers Essentials, which focuses on budget household basics; SE Grocers, products that have the same taste and quality of established brands; and Prestige, which offers such specialty and indulgent products as ice cream.
The company will be using its SEG Sensory Lab to conduct product development and consumer taste-testing trials throughout the year. Some of the products hitting shelves this month are SE Grocers Popcorn, Prestige Popcorn, SE Grocers Potato Chips in 21 varieties and 107 SE Grocers Essentials.
“Not only are we transforming by investing in our stores and in lower prices, but we are also investing in the quality of our products,” McLeod said. “I am pleased to announce our largest-ever program of product development, with the launch of three new and refreshed Southeastern Grocers brands — SE Grocers Essentials, SE Grocers and Prestige.”
Four Loko unveils first Bold Series varieties as brand grows segment share
CHICAGO — Phusion Projects, maker of the Four Loko brand of malt beverages, announced Wednesday the first of the product innovations that it has scheduled for this year with the launch of its Four Loko Bold Series. The announcement also comes as the company marks a robust sales year.
Four Loko Bold Series’s first two additions are Four Loko Frost and Four Loko Blaze.
“Four Loko Bold Series is born out of nights that are a little bigger, a little crazier, and a little more unexpected,” Phusion Projects president Jim Sloan said. “The line caters to consumers who dare to create their own unique and epic stories.”
Four Loko, which saw a reformulation in 2010 to remove caffeine, guarana and taurine from its ingredients list, said that by the end of 2016, it had outpaced growth in the flavored malt beverage segment for 15 consecutive months, according to IRI data. IRI data also shows that Four Loko has a 24.6 dollar share in the FMB segment among 24/25-fl. oz. cans, and that its brand family dollar sales were up 8% from 2015.
“On the heels of a great year, we continue to stay true to what our consumers tell us they want and enjoy most,” Sloan said. “Four Loko drinkers are spontaneous, choosing to live in the moment. We wanted to take the spirit of the Four Loko brand and build on it. This led us to create the Four Loko Bold Series — the first line in a series of product innovations Four Loko will be releasing in 2017. Everything about Bold is based on a thirst for adventure, from the product design to unconventional flavor names.”
Four Loko Bold Series is sold in 23.5-fl. oz. cans and are available nationwide.
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