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Mondelez International announces leadership team changes

BY Gisselle Gaitan

DEERFIELD, Ill. — This week Mondelez announced a shift in its leadership. Glen Walter has been named EVP and president North America beginning in November. Walter was previously the CEO of Coca-Cola Industries China. In joining Mondelez, he will now be leading the company's $7 billion business in the United States and Canada, which includes such brands as as Oreo, belVita biscuits, Triscuit and Good Thins crackers, Trident gum and Halls cough drops.

"I'm thrilled to join Mondelez International and begin working with the leadership team to grow the North American business on both the top and bottom lines," Walter said. "I look forward to collaborating with my new colleagues to shape the future for our unparalleled portfolio of iconic brands."

Walter will be succeeding Tim Colfer, who led the North American leadership role on an interim basis in April. He will now return full time to his responsibilities as chief growth officer.

"I'm thankful for Tim's efforts in leading the North America business in addition to his critically important role as chief growth officer," chairman and CEO Irene Rosenfeld, said. "In his brief time in the region, Tim has driven a new level of discipline across the business while generating strong plans for future growth and executional excellence."

Valerie Oswalt, the current president of North America sales has been named the new president NA Confectionery beginning Jan. 1, 2018. Oswalt has been part of the company since 1996, playing a key leadership role in establishing two distinct, world-class consumer teams and retail sales organizations to support the Kraft Foods Group spinoff in 2012.

Previously, Valerie held the role at Mondelez of Walmart consumer VP of beverage and grocery, where she and her impressive team improved the share growth for the business, earning them the title of Walmart’s “Supplier of the Year.”

Matthew Eckard also has been named president North America sales based in East Hanover, N.J., effective Jan. 1, 2018. Formerly the VP sales, west area, Eckard has been part of the company since 1992.

In 2012, he played a role in establishing Mondelez International as a stand-alone DSD route-to-market business after the spinoff of Kraft Foods Group. Eckard also worked internationally as director business development for Tassimo, operating across various country business units in Europe and North America to oversee the launch of this hot beverage system.

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SunChips and Smartfood’s latest launches offer ode to fall

BY Gisselle Gaitan

PURCHASE, N.Y. — Fully embracing the cooler temperatures ahead, PepsiCo's Frito-Lay division has launched two new flavors from the SunChips and Smartfoods brands.

Consumers will now be able to indulge in the fall seasonings with SunChips Sweet Potato and Smartfood Delight Rosemary and Olive Oil snacks.

"This is a great time to enjoy those favorite seasonal flavors that bring the warmth and aromas of fall to life," said Fauzia Haq, marketing senior director, Frito-Lay. “These yummy snacks are made with real and simple ingredients so you have even more reasons to enjoy them this fall season."

The limited-edition SunChips are made with real sweet potatoes, 100% whole grains, and no artificial flavors or preservatives. They are available nationwide in retail stores for a suggested retail price of $3.29. The Smartfood Delight rosemary and olive oil popcorn also is available nationwide for a suggested retail price of $3.99. 

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Budweiser’s latest launch showcases pre-Prohibition recipe

BY David Salazar

NEW YORK — Budweiser is taking its consumers back in time with its latest launch. The limited-edition 1933 Repeal Reserve Amber Lager is brewed from a pre-Prohibition recipe created by Adolphus Busch that didn’t see distribution beyond St. Louis, Mo., due to the 18th Amendment.

"We are excited to mark the upcoming holiday season and the anniversary of the repeal of Prohibition with this new brew based on a forgotten recipe," Budweiser VP Ricardo Marques said. "While Budweiser Repeal Reserve is a great tasting Amber Lager, it also tells the story of an important part of our history and gives reason for celebration."

The amber lager, at 6.1% alcohol-by-volume, has a higher ABV than original Budweiser’s 5%, and it comes packaged in a vintage Budweiser stubby glass bottle.

In a move to promote the beer, Budweiser is partnering with ride hailing app Lyft to offer a Bud Vintage Mode ride to Manhattan Lyft riders, who will get a ride in a vintage car between 3 p.m. and 7 p.m. on Oct. 25. Passengers will see landmarks and neighborhoods that were integral to Prohibition and learn about the beer.

"When Budweiser told us they wanted to offer a fleet of vintage cars to launch Repeal Reserve, we knew Lyft was the perfect option to celebrate the new recipe in a stylish and unexpected way," said Melissa Waters, vice president of marketing, Lyft. "We encourage everyone to make the right choice to drink responsibly and keep our roads safe, and that's why we continue to team up with Budweiser, a brand that shares the same commitment."

Also as part of the marketing around the product, Budweiser is working with alcohol delivery service Drizly to offer consumers $5 off their first purchase of 1933 Repeal Reserve with the code Prohibition.

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