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MOM Brands augments Three Sisters cereal line

BY Allison Cerra

MINNEAPOLIS — MOM Brands has boosted its Three Sisters cereal line with the addition of two new varieties.

Free of artificial flavors or preservatives, saturated fat, trans fat or cholesterol, the new multigrain berry and multigrain cinnamon varieties are made with whole grain oats, whole grain barley and whole grain triticale (a cross between wheat and rye with higher levels of essential amino acids), boasting 43 g of whole grains per serving. What’s more, both flavors also carry the 100% whole grains stamp from the Whole Grains Council, the company said.

The new cereals now are available at stores nationwide.

"We’re always looking for better ways to provide consumers with better breakfast options, which means giving consumers a wide selection of tasty and affordable cereal," said Linda Fisher, director of corporate communications. "Three Sisters is also a smart cereal choice that’s more sustainable for the environment as our cereal is packaged in bags instead of boxes. That’s 75% less consumer packaging compared to comparably sized boxed cereals with an interior liner bag."

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Reports: Obama gets support from former Costco CEO

BY Alaric DeArment

NEW YORK — President Barack Obama’s re-election bid got a dose of support from the cofounder of one of the country’s largest retailers, according to published reports.

Speaking at the Democratic National Convention, former Costco Wholesale CEO and cofounder Jim Sinegal said Obama "understands what the private sector needs to succeed," The Seattle Times quoted the co-founder of Issaquah, Wash.-based Costco as saying.

Sinegal, who cofounded the club retailer in 1983, retired as CEO of Costco on Jan. 1, 2012, replaced by Craig Jelinek. In January, investment research firm Morningstar named Sinegal as its "2011 CEO of the Year," citing his "exemplary corporate stewardship, independent thinking" and his having created "lasting value for shareholders."

The newspaper reported that Sinegal, a longtime donor and supporter of the Democrats, was part of an effort by the party to present itself as pro-business and challenge the reputation of the Republicans as being the party more favorable to business interests.

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Recognized but underutilized

BY Rob Eder

Despite the fact that 77% of pharmacy patients believe that the pharmacist at their preferred pharmacy is always available to answer their questions, consult on medications, etc., only 28% say that they interact often with their pharmacist. And again, this is an area where local independents are way ahead of the curve (52%), according to an exclusive survey of nearly 800 patients conducted by AccentHealth and DSN in late July and early August.

“This is perception versus reality,” Natalie Hill, VP market research at Accent Health told DSN. “People are saying, ‘Yes, the pharmacist plays a role in my decision-making as far as pharmacy selection; and yes, I think they’re a valuable, trained resource and they’re accessible. But very few are actually reporting that they’re utilizing the pharmacist as a resource regularly.”

To see more Patient Views, click here.

Patient Views is a new, exclusive consumer insights feature that will be appear in every edition of DSN magazine and the daily e-newsletter DSN A.M. If you could ask 4,000 patients anything at all, what would it be? Send your questions to [email protected].

How often do you interact with your pharmacist?

Source: AccentHealth. To view the methodology, click here.

 

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