Molson Coors launches new brews, packaging
DENVER, Colo. — Molson Coors has rolled out new products and packaging innovations.
In the United States, the company has introduced the caramel apple spiced ale under its Blue Moon brand and will roll out such brews as lemon berry shandy and snowdrift vanilla porter from Jacob Leinenkugel Brewing Co. during the fall and winter. What’s more, the company’s MillerCoors division is rolling out Batch 19, a pre-Prohibition style lager, nationwide.
In addition to the new products, the company said that MillerCoors recently introduced aluminum pint bottles for Coors Light, Coors Banquet, Miller Genuine Draft and Molson Canadian brands. The aluminum pint packaging can be resealed after opening and also display the cold-activated mountains designed to tell drinkers when their beer is ice-cold. Other MillerCoors innovations designed to enhance the beer-drinking experience include Miller Lite and MGD punch top cans and grip cans. Punch top cans increase airflow, resulting in a smoother pour, while the grip cans use tactile ink technology to create a "grip" around the can designed for easier holding.
"Through innovation, we are able to create excitement and interest among consumers and build brand relevance and loyalty, effectively connecting consumers to our brands and growing our business. Innovation is the keystone of our competitive advantage," Molson Coors president and CEO Peter Swinburn said.
Capri Sun helps kids with fruit, veggie intake
TARRYTOWN, N.Y. — Kraft Foods is expanding its Capri Sun line to include a fruit and vegetable juice drink.
Packaged in the popular 6-oz. Capri Sun pouch, Capri Sun Super V contains a combined serving of fruits and vegetables (75% from fruit juice and 25% from vegetable juice) and also is fortified to be a good source of fiber, the company said.
"We heard from moms that they were constantly in search of fun and delicious ways to get their kids to eat fruits and vegetables," Capri Sun brand manager Wilfred de Guzman said. "With no artificial colors, flavors or preservatives and a good source of antioxidant vitamins A, C and E, Super V comes to the rescue."
Capri Sun Super V will be available this month in grocery stores and supermarkets nationwide. Suggested retail price for a pack of 10 pouches is $3.48.
Survey ranks customers’ favorite grocery shopping destinations
BOULDER, Colo. — Giant-Landover and ShopRite are shoppers’ two favorite supermarkets, according to results of a survey released Tuesday.
Market Force Information released results of a survey of 6,428 U.S. and Canadian consumers conducted in March, showing Giant-Landover in the top spot, followed by ShopRite, Walmart, Publix and Costco. Giant, officially known as Giant Food and based in Landover, Md., got high marks for its fast checkouts and organic options, but discount grocer Aldi beat out the others on price, while Publix was recognized for atmosphere and courteous staff. Walmart was recognized for convenience as a one-stop shopping destination, but placed last for courteous staff and high-quality meat and produce.
Shoppers ranked the deli, butcher and baker as the most important departments, and considered high-quality produce more important than high-quality meat, with long wait times in the checkout lines causing the most dissatisfaction. The survey also found that private-label products showed little differentiation from retailer to retailer, indicating an opportunity for grocers to distinguish themselves.
"We discovered that merely satisfying customers isn’t enough to move them to action," Market Force chief marketing officer Janet Eden-Harris said. "When grocers can create experiences that truly delight customers, they can establish brand advocates who are almost guaranteed to recommend that grocery store to friends and family."
The survey found that among "delighted" customers — those who rated their shopping experience at 5 on a five-point scale — 70% were likely to recommend the store to another person, while only 11% of those who rated their experience at 4 were likely to recommend it. A large majority, 88%, said they were either somewhat or very satisfied by their experience, while 12% were neutral, dissatisfied or not at all satisfied. Among those reporting dissatisfaction, 52% reported long wait times at the checkout line as the reason, while 48% cited the inability to find a desired item, 39% cited poor cashier service and 29% cited produce quality.