Molson Coors adds two members to board of directors
DENVER and MONTREAL — Molson Coors has expanded its board of directors with the addition of two independent directors.
Yum! Brands COO Roger Eaton and National Bank of Canada president, director and CEO Louis Vachon replace retiring directors John Cleghorn and David O’Brien. With the appointment of Eaton and Vachon, the Molson Coors board of directors is comprised of 14 directors.
"We are fortunate to have attracted Roger and Louis to join our board of directors and look forward to benefitting from their powerful combination of business experiences," Molson Coors chairman Andrew Molson said. "Roger brings a strong global perspective and extensive knowledge of brand marketing across international markets. Louis brings invaluable banking experience and a deep knowledge of the financial sector. Together they will provide tremendous capabilities and insight as Molson Coors continues to build growth, scale and profits in the global beer industry."
New Duracell batteries tout 10-year guarantee
BETHEL, Conn. — Duracell is launching new Duralock with Power Preserve technology batteries this summer.
Calling it one of the biggest product innovations in its portfolio, Duracell said the new batteries are designed to stay powered for up to 10 years of storage (depending on battery type). The entire portfolio of Duracell batteries — including Ultra, CopperTop, rechargeable, hearing aid and coin button cells — will carry a Duralock Power Preserve guarantee. The launch will be supported by Duracell’s largest marketing campaign in the brand’s history, including in-store displays, television and print advertising and public relations.
"We know that consumers typically don’t spend a large amount of time thinking about batteries," Duracell North America general manager Volker Kuhn said. "But with the demand for more battery power on the rise due to the large amount of battery-operated devices on the market, it’s important that Duracell is recognized as a power solution they can trust. Whether a child’s toy runs out of juice, a natural disaster occurs and a flashlight needs to work, or you’re just looking to kick back and relax with a handheld gadget, Duralock’s up to 10-year guarantee means that you will always have access to power when you need it — even if your batteries have been in storage for years."
Full Motion Beverage creates sports nutrition subsidiary and launches Energy Pro line
MELVILLE, N.Y. — Full Motion Beverage on Wednesday announced the launch of Full Motion Sports, a wholly owned subsidiary that will focus on the development and sales of sports-related drinks and dietary supplements.
The new subsidiary will be developing a full line of sports drinks and supplements called Energize Pro. “This has been a long time coming considering the outgrowth of the sports energy supplement market and the continued growth of 2-oz. energy shots overall. We believe Energize Pro will gain positive traction with aging Americans who seek a more active and sports related lifestyle," Full Motion Beverage director Dean Petkanas said.
Energize Pro will be based on the company’s existing brand, Energize Energy Shot. The first flavor to be developed will be a wild-berry-flavored athletic-based energy drink.