ModiFace unveils live video-based hair color simulation
TORONTO — With the launch of Apple’s iOS 11 coming in the next couple weeks, augmented reality technology company ModiFace is debuting a new way for hair color brands to let customers test out potential looks. Once iOS 11 launches, ModiFace’s Hair Color app will feature a live video-based hair tracking and color simulation feature.
“We are extremely excited to offer live hair coloration and style alteration to our brand partners,” ModiFace CEO Parham Aarabi said. “The accuracy and realism of this new technology will forever change how hair color is tried on, explored, and purchased by consumers. We expect the first brands to leverage this technology to launch within the next few months.”
The new technology uses some of the latest machine learning features within iOS 11, as well as a set of collaborative neural networks that detect hair in each video fram to adjust hair coloration in a photorealistic way, ModiFace said. This network was trained on some 220,000 annotated hair images.
“We have been working on deep learning architectures for a long time now, and recently advances in both the neural network architectures, basic hardware level optimizations, as well as the availability of significant training data, have made photo-realistic video hair tracking and coloration possible,” Aarabi said.
BEST IN SHOW: The hottest products from NACDS Total Store Expo
Every year, the National Association of Chain Drug Stores Total Store Expo is a repository for innovation, and this year in San Diego certainly did not disappoint. Emerging technologies, the latest trends and the best in consumer insights were all on display for the more than 5,500 attendees at the show.
Those trends and more all help to keep the innovation pipeline flowing, creating new reasons for consumers to shop the store. It’s the reason many front-end buyers were cruising the aisles throughout the San Diego Convention Center. And it’s the reason Drug Store News editors were criss-crossing the floor, as well.
In this slideshow, DSN identifies some of the innovation that caught our attention. And it’s packaged in a concise, easy-to-digest format — what it is, what it does and why we like it.
Coty names new chief science officer
NEW YORK — Coty has found someone to fill its chief science officer position. The company named former Revlon chief science officer and EVP research and development Daniel Ramos to the position Friday.
Ramos brings more than 20 years of R&D experience to Coty, having started his career at Procter & Gamble, first in Venezuela, then in the United States and Japan over the course of 11 years. From P&G, he moved to Reckitt Benckiser, where he was VP R&D health care and part of its global leadership team. He joined Revlon from RB. In his new position, he will report directly to Coty CEO Camillo Pane and be a member of Coty’s executive committee.
“I am delighted to welcome Daniel to Coty,” Pane said. “He has a strong track record in driving growth through consumer-led innovations and in building organizational capacity and capability. Daniel has experience in both emerging and developed markets, having worked and lived in Europe, North America, Asia and Latin America. He is entrepreneurial and has an attitude and outlook that are well aligned to Coty’s new ambition and culture.”
Ramos fills a position left vacant by former chief science officer Ralph Macchio, who retired in June after 25 years with Coty.