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Modiface launches Beauty Mirror app

BY Ryan Chavis

NEW YORK — Modiface announced the launch of Beauty Mirror, a new iOS mobile app that lets users enhance their image in real-time video, with the iPhone or iPad serving in the place of a traditional mirror. The app uses live 3D face tracking to let users apply customizable facial skin and anti-aging effects to their face instantly.

"Beauty Mirror is designed to give users a very natural-looking modified image through the addition of subtle effects, like skin clearing and slight weight loss," said Miriam Pettinen, director of partnerships and mobile strategy. "We're excited to bring an app to the marketplace that will not leave users looking very obviously edited, but instead just slightly more polished."

According to the company, the app updates face location and pose every 0.003 seconds as customizable effects are applied instantly, some of which include eye enlargement, facelift, skin clearing, acne reduction and weight loss. Beauty Mirror will implement filters in the coming months, which users can apply while using video-chatting programs. The technology will be used by several anti-aging and skincare brands for product simulation.

To download the app, visit Modiface.com/BeautyMirror
 

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Licefreee from Tec Labs gets packaging redesign

BY Ryan Chavis

ALBANY, Ore. — Tec Labs announced a packaging overhaul for its line of Licefreee products, with a focus on creating an invigorating contrast among other products, the company said. The new packaging also aims to make treatment simpler for the growing number of Spanish-speaking consumers, as the new container makes existing bilingual language more prominent.

“We wanted to create a brand upgrade that appealed to new customers and not alienate consumers who are already loyal to Licefreee,” said Lisa Leverich, director of marketing at Tec Labs. “Our goal is to serve all families by offering a complete solution to head lice infestation.”

Tec Labs collaborated with Portland, Ore.,-based Anton Kimball Designs on the new look. The firm has previously worked with such brands as Nordstrom and Almond Roca.

The Licefreee brand consists of Licefreee Everyday Shampoo, Licefreee Gel and Licefreee Spray Instant Head Lice Treatment — all of which contain sodium chloride (salt) as the non-toxic, active ingredient.
 

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AbbVie reaches a deal with Shire

BY Ryan Chavis

CHICAGO — AbbVie has finalized a deal for Dublin-based specialty pharmaceuticals company Shire for $54.7 billion, according to Reuters.

AbbVie is buying Shire to cut both its U.S. tax bill, as well as its reliance on the arthritis medication Humira. The medicine loses patent protection in 2016. AbbVie rakes in almost 60% of revenue from it, Reuters reported.

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