BEAUTY CARE

ModiFace introduces ‘ultimate’ virtual makeover app

BY Antoinette Alexander

NEW YORK — ModiFace, a provider of virtual makeover technologies and applications, announced on Thursday the launch of new virtual makeover technology for iPhones, iPads and Android phones/tablets.

"This is the result of an intense two years of [research and development] that focused on developing the most advanced, user-friendly and realistic virtual makeover experience ever created," ModiFace founder and CEO Parham Aarabi said. "Not only have we made a major upgrade to our core technology, but we also have added numerous features that redefine the traditional virtual makeover experience, including the Shade Creator, so that brands/users can add their own shades; SkinMatch, so that the application recommends the best products for a user’s skin tone; and the instant look gallery, which utilizes a user-uploaded photo as the model. These unique features, along with our facial recognition and store-finder capability, have resulted in an application that, true to its name, is the ultimate virtual makeover tool."

The Ultimate Beauty virtual makeover app, available on iPhones, iPads and iPods, is a successor to ModiFace’s MakeUp application and features:

  • On-device processing (thereby not requiring an Internet connection);

  • Facial recognition for accurately and instantly mapping the face (no longer needing to calibrate dots/points);

  • An instant look gallery that uses the user’s own photo as the model;

  • Featuring ShadeMatch technology for realistically showing shine, glitter and different textures/intensities;

  • More than 1,000 actual cosmetics shades and more than 20 hairstyles;

  • Unique touch features, including the ability to touch facial features (e.g., eyes, lips and cheeks) to activate makeover options;

  • Social network and sharing integration with email, saving, Facebook and Twitter support;

  • A Shade Creator where users/brands can create or add their own colors into the application;

  • Ability to save favorite products to be purchased/store-mapped at any time;

  • Where-to-buy mapping functionality in the United States and Canada with nearly 10,000 pre-programmed retailers and stores; and

  • Automatic SkinMatch technology that takes the user’s skin tone into account to suggest the best-matching foundation colors.

On Android phones and tablets, ModiFace is launching its MakeUp application with the on-device processing and ShadeMatch features noted above.

Both applications are available at the iTunes and Andoid App Stores.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

BEAUTY CARE

Coty Beauty unveils Beyonce Pulse fragrance

BY Antoinette Alexander

NEW YORK — Coty Beauty has announced the launch of the newest scent in the Beyonce Parfums portfolio, Beyonce Pulse, which will debut in September.

Pulse will join the Heat and Heat Rush collections. The launch of Pulse will be supported with global integrated sales and marketing activity, including a print and TV ad campaign starring Beyonce, to be featured in more than 60 countries. In addition, social media and online programs will speak to Beyonce’s global fan base via e-commerce, Twitter and Facebook. Pulse TV ads will begin airing in August.

"We are excited to follow the success of Beyonce Heat and Heat Rush with the launch of Pulse, sure to be another star fragrance for Beyonce Parfums," Coty Beauty SVP Steve Mormoris said. "Like Beyonce herself, Beyonce Pulse is powerful, feminine and one-of-a-kind. The woman who wears Beyonce Pulse is impossible to ignore."

Packaged in an inverted chrome bottle, Pulse makes a visual statement. "I’m very proud of the Pulse packaging," Beyonce said. "I wanted to do something completely out of the box and modern, so we created the upside-down, faceted bottle that highlights the blue juice inside. The chrome cap is inspired by my stage costumes, which I love because it incorporates fashion into the overall design … and I love fashion."

"Pulse truly is a game-changer in the category," Mormoris said. "We have been able to for the first time meld citrus and gourmand for a truly innovative product. That coupled with Beyonce’s signature energy and style makes Pulse distinctive in every way. It’s sure to become an iconic fragrance."

The Beyonce Pulse Collection will be available September at select perfumery chains and department stores across the globe.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

BEAUTY CARE

U.K. Office of Fair Trading OKs Unilever’s partial divestment of bar soap business

BY Antoinette Alexander

LONDON — Unilever’s offer to shed some of its bar soap business to win United Kingdom competition approval for its acquisition of hair and personal care products manufacturer Alberto Culver was accepted by the U.K. Office of Fair Trading.

"Following a consultation, and having carefully assessed the financial position and commitment of the purchaser, Lornamead, we are satisfied that this divestment will ensure there continues to be effective competition in this market," said Ali Nikpay, OFT senior director for U.K. Office of Fair Trading.

While the Cidal and Wright’s brands are to be sold outright, the divestment of the Simple brand for bar soaps is to be affected by a perpetual and royalty-free licence covering the United Kingdom, Ireland and the Channel Islands, the OFT stated.

The U.S. Department of Justice already granted Unilever clearance for the $3.7 billion acquisition after agreeing to sell the hair care brands Alberto VO5 in the United States from the Alberto Culver portfolio and Rave from the Unilever portfolio.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES