BEAUTY CARE

ModiFace allows shoppers to try on and buy lipstick on Facebook

BY Gina Acosta

TORONTO — ModiFace, which creates augmented reality technology for the beauty and medical industries, has launched the world's first conversational beauty adviser for Facebook Messenger.

The ModiFace chatbot, which has expert knowledge of over 5,000 beauty products, enables shoppers to search for their perfect makeup products by conversing with ModiFace and asking questions about color, brand name or shade name. 

"Conversational interfaces are a great fit with shoppers interested in getting beauty advice easily on the go. This will be the first of many steps to expand and improve what is possible for consumers through a chat interface," read a statement on the ModiFace website.

The ModiFace bot utilizes advanced facial tracking and simulation technology, along with ModiFace's experience mapping and understanding beauty products. Once a consumer has found an ideal shade, she can try the product on her own photo by simply taking a photo within Messenger. Users are also able to purchase products directly from the bot, which connects to beauty retailers.

“What we always envisioned is to create the ultimate beauty advisor, and an AR try-on is certainly central to that. But having a conversational interface exactly as you would for a beauty advisor is key,” said Parham Aarabi, founder and CEO of ModiFace, in a recent article on betakit.com. “Beauty is a very social thing, and the ability to converse to find the right beauty products is key. So when Facebook opened up their platform so people can chat with bots, we thought this was perfect for our technology.”

ModiFace has produced makeup try-on apps such as L’Oreal Paris’ Makeup Genius and most recently developed an app for Avon.

 

 

 

 

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BEAUTY CARE

The most disgusting new nail trend has gone viral

BY Gina Acosta

The latest nail craze all started when YouTube nail artist Cristine Rotenberg was challenged by her fans and followers to paint her nails with every single nail polish color she owns (more than 100 coats over 12 hours). She did it, and the results are three-dimensional and inspiring others to follow suit (Cosmopolitan).

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BEAUTY CARE

SoCal-inspired nail polish brand launches

BY Gina Acosta

LOS ANGELES — There's a new brand coming soon to the nail care aisle, and this one is all about Southern California.

Sun Polish is a SoCal-inspired premium women's nail polish that aims to capture in a bottle the essence of what everyone loves about Southern California: the lifestyle, the beach, and, most important, the sun. The polish is born, bred and bottled in Southern California and free of harmful chemicals such as toluene, formaldehyde, DBP and camphor.

Sun Polish says its goal is to empower women by making them feel and look beautiful.  The company plans to donate 10% of profits to organizations that empower women in Los Angeles.  Founder Elliott Schwartz said, "When purchasing a bottle of Sun Polish you can feel beautiful on the inside and out."

Sun Polish is currently available online at sunpolish.com.

 

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