‘Modern Family’s’ Eric Stonestreet, Pepto-Bismol promote turkey drive on Facebook
CINCINNATI — Procter & Gamble, through its Pepto-Bismol brand, is teaming up with Feeding America and "Modern Family" star Eric Stonestreet to launch its “Feast for All” campaign, the company announced Tuesday.
Through Dec. 1, consumers who visit Pepto’s Facebook will see Stonestreet displaying a photo of his prized Thanksgiving turkey. With every consumer who “likes” the photo of the turkey, P&G will help donate eight meals to Feeding America.
“Thanksgiving is one of my favorite times of the year — and one of the only days that it’s acceptable to change into sweatpants right after dinner,” Stonestreet said. “Since everyone should get to enjoy a good meal during the Thanksgiving season, I’ve teamed up with Pepto-Bismol and Feeding America to help many more people celebrate this year.”
“Every Thanksgiving, people know they can turn to Pepto-Bismol if they overdo it during their festivities. However, many Americans do not get the chance to partake in the festivities or even enjoy a decent meal,” Pepto-Bismol brand manager Stephanie Waugh said. “That’s why we decided to launch this ‘Feast for All’ campaign during this Thanksgiving season.”
Feeding America supplies food to more than 37 million Americans each year.
“We are grateful to Pepto-Bismol for its support in our effort to combat domestic hunger and its unique effort to get social networks involved,” Feed America president and CEO Vicki Escarra said. “Hunger is a constant issue nationwide, and the only way to overcome it is to band together as a community.”
Nestlé updates Boost line with easy-grip, easy-open bottle
FLORHAM PARK, N.J. — Nestlé Healthcare Nutrition on Tuesday launched an enhanced bottle design across its Boost Complete Nutritional Drink line that’s grip-friendly, lightweight and that features a no-foil, easy-to-open top.
"We listened to our Boost users to find out how to make their favorite drink even better," stated David Yates, Nestlé HealthCare Nutrition regional business head, North America. "This resulted in a delicious taste, a new bottle shape and easy to read package graphics that help explain the nutritional benefits of Boost Drink. We are delighted to roll out this next generation product to help meet the nutritional needs of older adults.
Playtex publishes cough-cold guides for ‘on-the-go’ moms
SHELTON, Conn. — In support of its Wet Ones antibacterial hand wipes, Playtex Products on Tuesday introduced the "Twice as Handy Cough-and-Cold Season Guide," which features germ-fighting advice from microbiologist Benjamin Tanner, as well as practical tips for moms from parenting guru Stacy DeBroff.
"Studies have shown that most cold viruses are spread by surfaces through ‘self-inoculation’ where hands pick up cold viruses, and then touch the nose or eyes to initiate infection," Tanner said. "Washing hands often is a necessary task to ensure germ prevention and combat the spread of cold viruses."
"Moms are really pressed right now to make everything work doubly hard to keep their families healthy," DeBroff said. "There are simple things moms can do to make this time of the year easier." According to the guide, cough-cold germs can be found in nasal secretions of children for two to three weeks after the onset of symptoms. The guide advises moms to wash their kids’ pillowcases and sheets in very hot water when someone in the family comes down with a cold or flu.
Families need to be especially vigilant this time of year to keep hands clean and prevent the spread of germs, Playtex noted. During those on-the-go moments when soap and water are not readily available, Playtex features its Wet Ones antibacterial hand wipes in two fragrances — fresh and citrus scent.
For the "Twice as Handy Cough-and-Cold Season Guide" and the full list of expert tips, visit WetOnes.com.