BEAUTY CARE

Mode to launch lip glaze collection

BY Antoinette Alexander

NEW YORK Mode Cosmetics is launching at retail in June its spring-summer 2010 lip glaze collection.

Available in nine flavors, lip glaze is a glide-on wet shine gloss that imparts a sheer shine with sweet almond and essential oils through the manufacturer’s proprietary formula of Potent Naturals.

This retro roller application system has been transformed, with the formula being housed in a recyclable crystalesque vial topped with a roller ball applicator.

The suggested retail price is $4 each.

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Lander rolls out in West Coast Rite Aid stores

BY Michael Johnsen

GRAND RAPIDS, Mich. Grand Brands on Tuesday announced the debut of its new Lander line of bubble baths, shampoos and men’s and women’s body washes at 751 West Coast Rite Aid stores this June.

The product line will feature several new additions created exclusively for Rite Aid including new label designs and a convenient hand pump. It will also be the first time the brand’s shampoo and body washes are available in a 64 oz. size and mark the debut of the brand’s new Lander Men’s body wash.

“Customers have been continuously asking for the 64 oz. Lander Bubble Bath in California and other Western states,” stated Susan Hunt, CEO of Grand Brands, the parent company of Lander. “They love the natural ingredients in our products like the real honey and milk we use compared with other value brand options on the market. In addition, all our bubble bath products are made in the U.S. and are of the highest quality.”

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Naturally Fresh Deodorant Crystal shortens Web site URL

BY Antoinette Alexander

POMPANO BEACH, Fla. Naturally Fresh Deodorant Crystal has introduced a new domain name, NatFreshDeo.com, for greater convenience.

Consumers will still be able to access www.naturallyfreshdeodorantcrystal.com, but the new name offers easier access (and less typing) to all of the site’s features, including the store locator, online shopping accounts and Naturally Aware information.

“Our new domain name is just another step in making natural living as easy as possible for today’s on-the-go, health-conscious customer,” stated Ted Alflen, CEO and founder of Naturally Fresh Deodorant Crystal. “Our mission has always been to offer 100% pure and natural alternatives to conventional deodorants and antiperspirants, and now you can get to us with a little less typing.”

Also new to the site is the Naturally Fresh Deodorant Crystal blog that discusses some of today’s top topics in natural living and gives insight into the company’s vision.

The products are currently sold at such retailers as Walmart, GNC, Vitamin Shoppe, Whole Foods Market, Kroger and Publix.

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