BEAUTY CARE

Mode introduces new Natural Skin High Performance Hydrating foundation

BY Antoinette Alexander

ALBANY, N.Y. — Mode beauty brand, which was developed by second-generation cosmetics purveyors Cristina Samuels and Jennifer Isaac, has created the new Natural Skin High Performance Hydrating foundation.

Natural Skin is infused with PotentNatural chardonnay and blueberry fruit extracts to help battle fine lines and wrinkles and diminish uneven skin tone. The full coverage fluid foundation promises to hydrate and even out skin’s complexion to provide a weightless, natural finish. To help smooth skin’s appearance, it also features a natural mineral clay to promote toxin elimination from the skin’s surface.

The new Natural Skin High Performance Hydrating foundation is available in six shades and has a suggested retail price of $10. It will be available in stores for spring.

Mode products are sold in drug stores, supermarkets and specialty stores.

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BEAUTY CARE

Dr. Duve Babies & Kids line enters U.S. market

BY Antoinette Alexander

DELRAY BEACH, Fla. — Dr. Duve Babies & Kids, a product line that aims to provide healthy skin care solutions for little ones, is entering the U.S. market through a partnership with Nutritional Products International.

The line, which is part of the Dr. Duve Skin Care brand, offers parents a way to treat and prevent some of the most common skin problems faced by children and babies, including neurodermatitis. It has been developed by German dermatologist Stefan Duve, who has a wide range of expertise in dealing with the skin problems of children.

"Children today face many different types of skin problems, but there are very few solutions out there to help deal with them," Duve stated. "We are very pleased to launch these products in the United States, as they have the potential to help millions of parents to find the skin care solutions they need for their children’s skin."

The product line was born out of Duve’s experience in treating children with skin issues, as there were not many preventive and care products available. The skin of small children is especially sensitive and is about five times thinner than that of an adult, and it tends to be drier and more vulnerable to infection. Because of this, children and babies require a special kind of skin care, according to Duve.

In response, Duve developed the Babies & Kids line, which utilizes natural ingredients from around the world and is designed to gradually build up the strength of the skin each day.

Dr. Duve Babies & Kids includes wind and weather cream, skin care oil, nappy rash cream, skin lotion, bath silk, shampoo and sun protection items. All of its products are paraben-free and avoid the use of preservatives and synthetic coloring.

"We are very excited to assist Dr. Duve Skin Care in its efforts to launch its Babies & Kids line in the U.S.," stated Brian Gould, director of operations for NPI, which provides sales and distribution services for worldwide brands. "This line fills a very big need in the market for parents to get the skin care solutions they need for their children."

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BEAUTY CARE

Pop star Fergie named global beauty ambassador for Wet ‘n Wild

BY Antoinette Alexander

LOS ANGELES — Cosmetics brand Wet ‘n Wild, which is a division of Markwins Beauty Products, has named pop star Fergie as its global beauty ambassador beginning in 2012.


Together, Wet ‘n Wild and Fergie will kick off a multiyear worldwide campaign that empowers women to approach beauty in a fearless, hip yet economically savvy way. In addition to promoting Wet ‘n Wild products via promotional materials, planograms and events that will feature Fergie, the brand will introduce Fergie signature lines by Wet ‘n Wild, exclusive collections that will be a reflection of the singer’s rock-star glam style. 


“Fergie’s approach to beauty and style is an ideal representation of our brand. She has the unique ability to go from hip, edgy and sexy to red-carpet glamorous. Her versatility and range is perfectly aligned with Wet ‘n Wild,” stated Bill George, president and COO of Markwins Beauty Products. “She’s a strong woman who is immensely talented, and who has used her determination and perseverance to conquer the entertainment industry on all fronts. We couldn’t be more thrilled to work with her.” 


Appearing on the Wet ‘n Wild website is a contest for Wet ‘n Wild VIP members and friends to win exclusive, signed Fergie memorabilia, as well as her favorite Wet ‘n Wild products. The star also will attend retail and customer events throughout the year to represent the Wet ‘n Wild brand. 


The Grammy award-winning artist is responsible for some of the music industry’s biggest hits, both as a singer and as a songwriter. She has reached the top of the international charts on her own and as a member of the Black Eyed Peas, and has appeared both in films and on television in theatrical roles. She also has received accolades as a fashion designer, serving as the creative force and visionary behind her signature footwear collection.

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