BEAUTY CARE

Mode Cosmetics unveils new kabuki brush

BY Antoinette Alexander

ALBANY, N.Y. Mode Cosmetics, a cosmetics line created by second-generation cosmetics purveyors and beauty entrepreneurs Cristina Samuels and Jennifer Isaac, is launching for 2009 its MODE Professional Kabuki.

Designed and created by Samuels and Isaac, the makeup brush is made with pure dye-free and cruelty-free toray to achieve the softest, smoothest feeling on the skin. It is ideal for vegan, vegetarian and eco-friendly beauty shoppers.

The makeup brush promises to never scratch or irritate skin and will not shed. It is available in May and has a suggested retail price of $10.

Mode, which positions its products as accessible luxury with prices ranging between $3 and $10, offers more than 260 SKUs. The products are formulated with many natural, organic and biodegradable ingredients and are housed in chic recyclable packaging.

The products are sold in select supermarkets, pharmacy retailers and specialty stores, as well as at www.modecosmetics.com.

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Physicians Formula reports net loss in Q4

BY Antoinette Alexander

AZUSA, Calif. Physicians Formula Holdings posted a net loss during the fourth quarter, as consumer spending slowed and retailers tightened inventory control. The beauty company expects the challenging retail environment to continue in 2009.

Net sales for the fourth quarter ended Dec. 31, 2008 were $28.2 million, compared with net sales of $33.9 million in the year-ago period.

Net loss for the quarter was $24.5 million, or a loss of $1.80 per diluted share, compared with net income of $4.9 million, or a gain of 33 cents per diluted share, in the year-ago period. Excluding non-cash goodwill and intangible asset impairment charges, adjusted net income per diluted common share for fourth quarter 2008 was 13 cents.

Net sales for the full year 2008 were $114 million, up 2.2% compared with net sales of $111.5 million for 2007. Net loss for 2008 totaled $19.8 million, or a loss of $1.41 per diluted share, compared with a gain in the year-ago period of $8.7 million, or 60 cents per share. Excluding non-cash goodwill and intangible impairment charges, adjusted net income per diluted common share was 47 cents for 2008.

“Our 2009 strategic initiatives, including new product offerings, our new communication, promotional and merchandising platforms, were designed to raise the profile of our brand, to continue to push the boundaries of innovation and to improve the shopping experience,” stated Ingrid Jackel, chairwoman, CEO of Physicians Formula. “However, during the first quarter of the year, retailers continue to operate under unprecedented tight inventory control programs and, in addition, we are experiencing smaller pipeline orders compared to last year?s larger pipelines from space gains. We expect 2009 will continue to be a very challenging retail environment for our industry.”

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Three brands to advertise on StoreBoard Media’s security pedestals

BY Antoinette Alexander

NEW YORK Alberto Culver’s Nexxus, Cadbury’s Halls and Kao’s Curel brands have signed on to advertise on StoreBoard Media’s security pedestal media, StoreBoard Media recently announced.

The three brands are currently featured on StoreBoard’s EyeCurve billboards at the entranceways of pharmacy retailers nationwide. The campaigns will run through April 19.

Nexxus and Halls are returning StoreBoard shopper-marketing advertisers, while Curel is making its StoreBoard debut.

StoreBoard shares its revenues with retailers, and because StoreBoard sells its product as media rather than promotion the retailers gain access to new marketing dollars from brands, the company stated.

StoreBoard sells its advertising in four-week cycles. The Nexxus, Halls and Curel campaigns comprise the fourth cycle for 2009.

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