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M&M’s introduces two varieties for end of summer

BY Tara Smith

HACKETTSTOWN, N.J. M&M’S Chocolate Candies announced last week that stores are now carrying two new varieties of the famous brand, M&M’S Dark Chocolate Peanut Candies and a limited edition of M&M’S Razzberry Chocolate Candies.

M&M’S first introduced M&M’S Dark Chocolate Candies and M&M’S Dark Chocolate Peanut Candies in April 2005, but for only a limited time, though more than 30,000 consumers clamored for more when the promotion ended, the company said. In response, M&M’S permanently introduced M&M’S Dark Chocolate Candies last August and is now bringing back M&M’S Dark Chocolate Peanut Candies, available nationwide on a permanent basis.

In addition, consumers can now enjoy M&M’S Razzberry Chocolate Candies, which offer the sweet flavor of raspberries as a complement to the classic M&M’S milk chocolate taste. M&M’S Razzberry Chocolate Candies are “in season” and available in stores for six weeks. They will reach their peak in September and October.

“At M&M’S, we are committed to constant innovation to create fun, great-tasting products that deliver unique experiences to our consumers,” said Anibal Martini, global marketing director, M&M’S Chocolate Candies. “We are delighted to continue to grow the M&M’S brand by introducing the first-fruit flavored M&M’S Razzberry Chocolate Candies while meeting the popular growing demand of dark chocolate by re-introducing M&M’S Dark Chocolate Peanut Candies nationwide.”

M&M’S Dark Chocolate Peanut Candies are now available nationwide in food, mass, convenience and drug stores. They are available in 1.50 oz. singles (55?), 2.87 oz. tear n’ share packaging (99?), 12.6 oz. bags ($2.96) and 20.2 oz. bags ($4.39).

Shoppers can grab their bags of special limited edition M&M’S Razzberry Chocolate Candies in prominent, impactful point-of-sale displays nationwide in food, mass, convenience and drug stores. M&M’S Razzberry Chocolate Candies can be found in a bright pink package on which Red announces, “This is Berry Cool.”

M&M’S Razzberry Chocolate Candies will be available for only six weeks in food, mass, convenience and drug stores. They are offered in single 1.50 oz. (55?), 11.8 oz. ($2.96) and 18.6 oz. ($4.39) packaging.

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Giant Eagle wins LeNature bottling plant

BY Michael Johnsen

PITTSBURGH Giant Eagle last week won an auction to buy the bottling facility of bankrupt LeNature with a $20 million bid, beating a $19 million bid from Cadbury Schweppes, according to court documents.

Le-Nature’s plant closed in November. According to published reports, Giant Eagle plans to begin operating the facility in about eight weeks and hire some 50 people initially.

The plant will be used to produce Giant Eagle’s branded bottled water, teas and other beverages. A court-appointed trustee of Le-Nature’s earlier agreed to sell the plant to Giant Eagle $20 million before the company lowered its bid to $18.9 million after reviewing the property. Giant Eagle again raised its bid to $20 million after Cadbury Schweppes joined the bidding.

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