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M&M’s celebrates birthday of pretzel chocolate candies in New York

BY Allison Cerra

HACKETTSTOWN, N.J. — To celebrate the first birthday of its M&M’s pretzel chocolate candies, Mars Chocolate said it is looking to break the Guinness World Record for the largest piñata.

Hosted at the 69th Regiment Armory in New York on Thursday from 11:30 a.m. until 1 p.m., the celebration will feature a candy-filled, 46-ft. replica of the orange M&M’s spokescandy, which will release thousands of bags of M&M’s pretzel chocolate candies to visitors. An official from the Guinness Book of World Records will be on-site to verify the piñata as the largest ever constructed, Mars Chocolate said. Also on hand to celebrate the first birthday of M&M’s pretzel will be Grammy-award winner Cee Lo Green.

"When M&M’s pretzel was recently named the ‘Product of the Year,’ we knew we’d have to throw an unforgettable birthday bash," Mars Chocolate North America chief consumer officer Debra Sandler said.

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Wockhardt divests nutrition business

BY Alaric DeArment

MUMBAI, India — Indian generic drug maker Wockhardt will sell its nutrition business to France’s Danone, the company said Tuesday.

The deal is worth $355 million, according to published reports, and includes brands like Farex, Dexolac, Nusobee and Protinex.

Wockhardt said the deal was part of a strategy to consolidate and rationalize its core operations and focus on its pharmaceutical business.

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Land O’Lakes introduces cinnamon sugar butter spread

BY Allison Cerra

NEW YORK — Land O’Lakes has expanded its line of butter products with a cinnamon sugar butter spread.

The company said that the product, which comes in a 6.5-oz. tub, contains seven all-natural ingredients — cream, sugar, canola oil, water, cinnamon, salt and citric acid. Land O’Lakes said that its cinnamon sugar butter spread is versatile and can be used on a variety of foods and for cooking.

“Innovation is driven by consumer insights. We try to uncover consumers’ needs and develop products to meet them,” Land O’Lakes marketing manager for retail innovation Angela Pengelly said. “It’s convenient because like our other spreadable butters, you can spread [cinnamon sugar butter spread] straight from the fridge. Moms use it to help get their kids to eat healthier foods,” she added.

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