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M&M’S brand launches new chocolate bar

BY Jason Owen

HACKETTSTOWN, N.J. — On Thursday, Mars Chocolate North America announced that a new M&M’S brand Chocolate Bar is in stores. The M&M’S brand Chocolate Bar combines a creamy, smooth milk chocolate bar with the colorful fun and taste of M&M’S Chocolate Candies, according to the company.

"Our goal is to show how nearly every treat or occasion is ‘Better With M,’" said Roy Benin, chief consumer officer, Mars Chocolate North America. "It’s only natural that we infuse the brand’s colorful personality and irresistible milk chocolate center into a classic confection like the chocolate bar."

The M&M’S Chocolate Bar is made with the milk chocolate and boosted by the colorful fun of M&M’S. Each bar comes stamped with a M&M’S character and features M&M’S Minis. The product is available at club, convenience, drug, grocery, mass, specialty and value stores, as well as in vending machines nationwide.

In January 2013, M&M’S Brand launched one of the largest marketing efforts in the brand’s history, "Better With M," to reinforce that "M" has always been the symbol of irresistible chocolate, and makes any occasion better, including birthdays, sporting events, movies, back-to-school and baking, just to name a few, the company stated.


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SoloHealth appoints Ryan Sloan as director of business development

BY Alaric DeArment

ATLANTA — A former employee of health insurer Aetna has been hired to direct business strategies for a maker of health kiosks.

SoloHealth announced Thursday the appointment of Ryan Sloan as director of business development, following his 12-year stint at Aetna. At SoloHealth, Sloan will focus on expanding the company across the health services and insurance fields, corporate worksite strategy and exploring new business, reporting to EVP and chief commercial officer Stephen Kendig.

SoloHealth operates its kiosk, the SoloHealth Station, at several retailers around the country and expects to have the kiosks in 5,500 locations by early 2014, including Walmart, Sam’s Club, Safeway and Schnuck Markets.

"Ryan brings tremendous experience across all facets of the managed care side of the business that will prove advantageous to our company and partners as we continue to rapidly scale our platform nationally and explore other strategic opportunities," Kendig said. "We expect 2013 to be a pivotal year for us across all aspects of our business, and Ryan will help us [innovate] and drive growth across the evolving healthcare services space."

 

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Gillette teams with Warner Bros. for ‘Man of Steel’ promotion

BY Jason Owen

BOSTON — In association with the June 14 theatrical release of "Man of Steel," Gillette, a Procter and Gamble brand, is launching an interactive website asking Superman fans, "Just how does Superman shave?"

Superman fans can visit the online theory hub, HowDoesHeShave.com, through June 30th, to check out theories from an esteemed group of Superman enthusiasts — including director, actor, and comic book aficionado Kevin Smith; Jamie Hyneman and Adam Savage, hosts and executive producers of the television series entitled “MythBusters;” beloved science guy Bill Nye; and “The Big Bang Theory” actress and real-life neuroscientist Mayim Bialik — and vote on their favorite.

In the movie, the young bearded Clark Kent goes through a transformation to become the fresh-faced Superman. But what’s powerful enough to give a super hero shave? Gillette has invited these experts to develop and share their  theories to answer the question.

The theories in their entirety are pitted against each other on HowDoesHeShave.com, and, not only are Superman fans encouraged to log on to vote for their favorite theory, they also can further join the debate by sharing their own theories in the Twittersphere using the hashtag #HowDoesHeShave.

“Even Gillette knows that despite being the best shave, our most advanced blade can’t stand up to Superman’s facial hair, so we’re really looking forward to seeing all these exciting theories,” said Elliott Wilke, brand manager, Gillette. “Whether you’re a longtime Superman fan or just excited by the upcoming film, HowDoesHeShave.com has great content from compelling theory contributors. If we’re really lucky, we may even get some ideas for the guys in R&D to create a product that brings us one step closer to the ‘best a Superman can get.’”


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