M&M Products Co.’s Sofn’freen’Pretty line extended
ATLANTA M&M Products Co., an ethnic hair care company, is extending its 10-year-old Sofn’freen’Pretty line for girls to combine olive oil with sunflower oil into everyday maintenance products for ethnic hair.
This spring, the line, geared toward girls aged 5 to 12, will include Sofn’freen’Pretty Olive & Sunflower Oil Moisturizing Lotion, Edge Tamer, and Hair and Scalp Cream.
The new products have a suggested retail price of $3.99 each and will be sold at beauty supply stores, select retailers and on the company’s Web site.
To further help children maintain healthy hair, the company has also created “The ABCs of Hair Care,” a pamphlet that lists 26 tips and facts about the hair, ranging from styling tips to good eating and sleeping habits. The pamphlet will be available alongside the products at select retailers and on the company’s Web site.
Procter & Gamble expands partnership with Dolce & Gabbana
CINCINNATI Procter & Gamble is expanding its partnership with high-end fashion house Dolce & Gabbana by entering the upscale cosmetics market.
According to a Wall Street Journal report, designers Domenico Dolce and Stefano Gabbana will launch in April the line of luxury cosmetics at Saks Fifth Avenue. The collection includes $59 foundation, $30 lipstick and $44 rouge in gold-tone packaging. Furthermore, the lipstick will have a light rose scent with a tube that “clicks, like an antique box,” when it is closed, Gabbana told the WSJ.
While cosmetics are a way for the fashion house, which has 15 U.S. boutiques, to reach a broad audience, the move will also help P&G showcase its Dolce & Gabbana fragrances. The two entities teamed up three years ago to produce fragrances.
According to the report, P&G officials have stated that Dolce & Gabbana’s fragrances gained market share last year as U.S. fragrance sales fell overall 6% to $2.68 billion, according to market researcher NPD Group. P&G says Dolce & Gabbana fragrance sales have tripled in the last three years. In 2008, the brand became one of the top-three highest selling fragrances in the United States, according to the company.
L’Oreal Paris takes legal action against U.K. eBay
PARIS French beauty giant L’Oreal Paris is taking action against online auction site eBay in the United Kingdom for allegedly selling fake versions of its products.
L’Oreal has started legal proceedings against eBay in France, Belgium, Germany, Spain and now the United Kingdom.
According to reports, L’Oreal believes that eBay could do more to stop the sale of counterfeit products. However, eBay argues that it simply provides a trading platform for consumers to buy and sell goods.
Last year, L’Oreal lost a case against eBay in Belgium but other companies have declared victory in cases against the site.