HEALTH

Mississippi legislators seek to reverse-switch PSE products

BY Michael Johnsen

JACKSON, Miss. Four Mississippi legislators earlier this month added the Magnolia State as one of those states actively seeking to reverse-switch pseudoephedrine products from its current status as behind-the-pharmacy-counter to prescription-only in an effort to curb methamphetamine production.

The measures were introduced Jan. 11 by Reps. Ed Blackmon, Jr., D-Madison and Stephen Holland, D-Lee, as well as Sens. Sidney Albritton, R-District 40, and Billy Hewes, R-Harrison.

According to published reports, Marshall Fisher, director of the Mississippi Bureau of Narcotics and proponent of the legislation, noted that last year marked the first time arrests for methamphetamine possession outnumbered those for crack or cocaine by a ratio of 3-to-2.

The measures were introduced despite an offer made late last year by member companies of the Consumer Healthcare Products Association to fund an electronic logging system that could track PSE purchases across states. In November, the National Association of Drug Diversion Investigators unveiled the National Precursor Log Exchange (NPLEx), a multi-state electronic tracking program that enforces purchase limitations of the decongestant pseudoephedrine in real-time at the point of sale. The new NPLEx system has been adopted by Kentucky, Illinois and Louisiana.

“If states are wanting to make [PSE] a prescription drug, we are coming in and saying, ‘Here is a tool [being offered to] law enforcement at no cost,’” commented Charlie Cichon NADDI director, at the time of the announcement last fall.

In addition to Mississippi, California and several local jurisdictions are either considering or have passed legislation requiring a prescription for the common decongestant.

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CHPA, Healthy Advice Networks partner to develop PSA regarding cough-cold medicines

BY Michael Johnsen

CINCINNATI Healthy Advice Networks, a provider of physician office-based, patient-education programs, earlier this week announced a partnership with the Consumer Healthcare Products Association to deliver a public service announcement to remind parents about the safe use of children’s over-the-counter cough-cold remedies.

The PSA features Chandra Wilson, a mother of three and star of ABC’s Emmy Award-winning “Grey’s Anatomy,” that has reached nearly 102 million consumers and 8,300 physicians’ offices this cough-cold season through three of Healthy Advice’s patient-education networks — the Primary Care Network, Women’s Health Network and Healthy Advice for Children.

CHPA’s television PSA provided the foundation for in-office digital screen programming about children’s cough-and-cold medicine safety in the waiting rooms of 18,488 primary care and women’s health physicians. Additionally, to reinforce the message to parents at the beginning of cough-cold season, the print ad appeared as a billboard campaign in the exam rooms of 6,400 pediatricians and in a takeaway Healthy Advice Cold and Flu brochure.

“We wanted to remind parents that OTC medicines, like all medicines, are serious medicines and need to be used carefully-especially when giving medicine to children,” stated Linda Suydam, CHPA president. “Healthy Advice Networks was the perfect partner to deliver this message because of their excellent reputation for respected and credible health information. Their extensive reach gives us the ability to educate a large universe of consumers and impact them when and where they are most focused on their child’s health — in the family physician’s office.”

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Dr. Holmquist Healthcare to distribute bruise relief gel at Walgreens

BY Michael Johnsen

MANDEVILLE, La. Dr. Holmquist Healthcare on Thursday announced that Walgreens has picked up on its bruise relief gel, a natural formula that helps to eliminate bruising and associated skin discoloration.

“Walgreens distribution and support is a very big deal for Bruise Relief,” stated Barbara Cranner, EVP of Dr. Holmquist Healthcare. “They are the largest retail drug chain in the country selling to our sweet spot audiences of seniors, moms-on-the-go and the beauty conscious.”

Bruise relief gel and bruise relief ultra serum are hydrating formulas that contain vitamins, nutrients and anti-oxidants including glycerin, vitamin E oil and evening primrose oil.

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