Mission Skincare featured as part of external analgesics offering
LEBANON, Pa. — Showing up here on CVS shelves is Mission Maximum Strength Muscle Rub touting its "athlete-engineered, arnica enriched" formulation. NBA all-star Steve Nash and tennis legend Serena Williams are teased out on the packaging as endorsers, but those aren’t the only professional athletes under the Mission umbrella. Alonzo Mourning, Billie Jean King, Dwight Howard, Dwayne Wade and Mia Hamm are some of the other more recognizable athlete icons touting Mission products.
At-home dining gets saucy
Sales of sauces and marinades has been robust as consumers prepare more meals at home. A recent SymphonyIRI MarketPulse survey found that 63% of consumers eat out less frequently today than they did before the economic downturn began.
While the trend has sparked sales of prepared foods significantly, it also has propelled sales of ready-made sauces and marinades. Mintel projected that the cooking sauce and marinade segment will grow 19% (or 3% to 4% annually) during 2012 to 2015, with sales reaching $4.4 billion in 2015. The market research company expected dry sauces to top $1.2 billion in sales by 2015, with wet sauces reaching just more than $1 billion.
Barbecue sauces account for 18% of the sauce market, according to Mintel, but since Americans are eating less meat, sales growth in this segment is likely to decline in the next few years.
Ethnic sauces represent 19.4% of the category, and the share should increase as consumers look to replicate meals and flavors from Mexican and Asian restaurants in their own kitchens. Mintel predicted ethnic sauces will perform solidly for the next five years, topping $880 million in sales by 2015.
The article above is part of the DSN Category Review Series. For the complete Pantry Buy-In Report, including extensive charts, data and more analysis, click here.
Surescripts: Minnesota achieves highest rate of e-prescribing use in the nation
ARLINGTON, Va. — Surescripts on Tuesday announced that Minnesota achieved the highest rate of e-prescribing use in the nation during 2011 to capture the No. 1 ranking in its seventh annual Safe-Rx Awards. The rankings are determined by an analysis of data that measures electronic prescribing use by physicians, pharmacies and payers in each state.
“In Minnesota, there has been a strong commitment to a common e-prescribing objective by providers, pharmacies and payers statewide who worked collaboratively with the e-Health Initiative,” stated Marty LaVenture, director of office of health information technology and e-health at the Minnesota Department of Health. “We have benefited from the strategic use of assessment data that helped us identify and respond to the gaps and needs associated with e-prescribing. Policy initiatives and grant and loan programs also helped to increase adoption and use for providers and pharmacies in underserved areas of the state.”
Highlights from the seventh annual Safe-Rx Awards and state progress reports included:
Prescribers in Minnesota routed 61% of prescriptions electronically;
Massachusetts and New Hampshire have the highest rates of physician adoption at 86%;
Nine states have more than 70% of physicians electronically routing prescriptions;
North Dakota made the largest gains year over year, boosting its ranking from No. 47 to No. 18;
New Hampshire, Nebraska and Minnesota all made double-digit gains in the ranking based on increased use of e-prescribing, which includes routing, medication history and benefit information; and
Nationally, 91% of retail pharmacies are able to receive e-prescriptions.
Adoption and use statistics for all states and an online discussion of the Safe-Rx rankings are available at Surescripts.com/saferx.