BEAUTY CARE

Miss Universe by OPI nail lacquers to make debut this summer

BY Allison Cerra

LOS ANGELES — OPI has teamed up with the Miss Universe Organization to unveil a new collection of nail lacquer shades.

Miss Universe by OPI includes the following high-shine lacquers:

  • Congeniality is My Middle Name, a berry-wine shimmer;

  • It’s My Year, a champagne-rose shade;

  • Swimsuit…Nailed It!, a vibrant, shiny blue; and

  • Crown Me Already!, a sparkling silver.

"Having the Miss USA contestants pull off their gloves to reveal the Miss Universe lacquers was the perfect way to launch such show-stopping shades," said Suzi Weiss-Fischmann, OPI EVP and artistic director. "With colors ranging from berry and golden pink to electric blue and glittery silver, Miss Universe by OPI captures the energy and glamour found at its namesake competition."

Miss Universe by OPI lacquers will be available beginning August at professional salons.

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BEAUTY CARE

Colgate-Palmolive officially becomes owner of Sanex brand

BY Allison Cerra

NEW YORK — Colgate-Palmolive has completed its acquisition of a personal care brand from Unilever for about $952 million.

Colgate-Palmolive said its acquisition of Sanex, a premium-priced personal care brand with a distinct positioning around healthy skin and strong market share positions in Europe, will enhance the company’s positions in the shower gel and deodorant categories in the region.

The company’s agreement to purchase Sanex from Unilever was announced in March.

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HellaWella.com start-up serious about health … well, sort of

BY DSN STAFF

NEW YORK — It may have a goofy name, but start-up website HellaWella, HellaWella.com, 
is serious about promoting healthy living and all the good stuff that goes with it. Well, “serious” might be a little misleading, as the free website and weekly newsletter definitely is taking a fun, youthful approach to helping consumers discover the latest in health and wellness — and how to do so on the cheap.


In categories like Health, Sweat, Primp and Eats, the site covers everything from free local health screenings at national pharmacies to new health products and deals for the body, home and environment. In addition to the deals uncovered by the editorial staff, the site also offers a sponsored, Groupon-like “Deal of the Week” feature that allows health brands to market their products and special offers to a highly motivated and targeted audience.


Wayne Bennett, of the Lebhar-Friedman Retail Group, which publishes HellaWella, said, “There is a huge consumer segment that actively seeks out health-and-wellness information on a daily basis. And in today’s challenging economic environment, everyone is looking for a deal. With HellaWella, we have created a unique platform where we can provide great information for living better and saving money while doing it.”


Editor’s Note: Sounds like a hell of a good deal to us.

Click here to check out HellaWella.

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