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Miso & Easy hits retail

BY Allison Cerra

NEW YORK — Marukome has introduced an easy-to-use miso product.

New Miso & Easy is an all-natural liquid that comes in an unbreakable squeeze bottle and is available in original and ginger-tomato flavors. Miso is a seasoning made with soybeans and rice or barley and is cultured or fermented for a period of time.

Formerly only available in Asian markets, Marukome Miso & Easy now is available at such retailers as Ralph’s, Safeway and Fairway.

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Wrigley sinks teeth into calcium-infused gum

BY Allison Cerra

NEW YORK — Wrigley is packing a new type of gum in its "down under" market.

The company launched in Australia and New Zealand new Extra Professional Calcium, a sugar-free line of gum that contains microgranules that are designed to whiten teeth and feature added calcium. The company said that chewing Extra gum products stimulated saliva, which contains more bicarbonate, calcium and phosphate to help remineralize tooth enamel.

Wrigley, however, isn’t the only company to launch a calcium-infused chewing gum. Back in 2008, rival Trident introduced a sugarless gum that featured Recaldent, milk-based calcium that strengthens tooth enamel and fills the small crevices that can develop into cavities, parent company Cadbury Adams USA said at the time. Shortly afterward, Wrigley filed a claim with the U.S. Federal Trade Commission to Trident’s Xtra Care ads, which promoted the calcium-building ingredient.

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New flavors join Crystal Light Pure’s roster

BY Allison Cerra

NEW YORK — Crystal Light Pure has added three new fruity flavors to its line.

The brand now includes tropical blend, mixed berry and lemonade varieties, which offer the flavorful benefits of Crystal Light, such as no artificial sweeteners, flavors or preservatives, the company said. Each 8-oz. serving of Crystal Light Pure boasts 15 calories and 4 g of sugar per serving and is sweetened with Truvia, an all-natural, no-calorie sweetener.

With these additions, the Crystal Light Pure line now offers five flavors, including grape and strawberry kiwi.

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