Misfit Wearables launches next-generation Shine activity tracker
REDWOOD CITY, Calif. — Misfit Wearables is teeing up a revolutionary activity tracking device — the Misfit Shine — that’s constructed from aircraft-grade aluminum, is waterproof and is able to wirelessly sync activity data to a smartphone without the need for a Bluetooth connection.
"The Shine is an activity tracker that’s smart, elegant and really strong," noted Misfit Wearables CEO Sonny Vu. "Because it’s made of solid metal, transmitting wirelessly is almost impossible. But to keep things simple, we developed a new type of wireless sync technology — all you have to do is place the Shine on your smartphone."
Retailing for a suggested $99, the new product launch has already caught the attention of gizmo wonks like Peter Ha at Gizmodo, who profiled the quarter-sized product in a Nov. 14 writeup. "You might not have ever heard of Misfit Wearables but you’ll want to pay attention starting now that its first gadget has made its debut," Ha wrote.
National Products Association expands social media presence
WASHINGTON — The Natural Products Association last week announced its presence across two new social media platforms — Pinterest and Google+.
Consumers, industry members and policymakers can now stay up to date on NPA news, events, certification programs and advocacy actions in two new ways, the association stated. “Followers” also will get the latest details about federal and state legislation affecting the natural products industry, as well as news about current research and health trends.
“Staying connected with NPA members and consumers is a top priority for NPA,” stated John Shaw, executive director and CEO. “These social media channels allow us to share information and interact with those in the natural products industry on an even closer level.”
Ecosentials launches line of liquid vitamin flavor enhancers
PHOENIX — Ecosentials on Monday launched Vitamin Squeeze™ Powder Water Enhancers, which is packaged in a squeezable bottle that provides vitamins and customizable flavors. The Vitamin Squeeze Powder Water Enhancers are available in a variety of eight flavors among three supplement products — multi-vitamin, energy and weight control.
"In order to maintain a healthy lifestyle and help your body defend against stress, we created the first-of-its-kind squeezable powder formula that consumers can easily squeeze into their hydration routine," stated Ecosentials CEO Bill McKay. "Most consumers do not understand that vitamin C and B-complex vitamins are water-soluble, which means the kidneys rapidly excrete these nutrients throughout the day. We are on a mission to educate people about how vitamins and minerals are absorbed into their system with our easy hydration solution."
Each Vitamin Squeeze™ Powder Water Enhancer variety contains vitamins C, D, B3, B5, B6 and B12 and electrolytes, zinc and chromium.
In addition to vitamins C and B, the three energy flavor bottles are enhanced with 60 mg of natural caffeine per serving, equivalent to an 8 oz. cup of coffee. The weight control flavor is formulated with svetol green coffee bean extract.
The multi-vitamin is available in fruit punch, acai grape pomegranate, strawberry watermelon and lemonade; energy is available in black cherry, blood orange and blueberry pomegranate acai; and weight control is available in a pink grapefruit flavor.
Each container produces 12 servings and retails for a suggested $3.99.