HEALTH

MiraLax reports strong sales in third quarter 2008

BY Michael Johnsen

KENILWORTH, N.J. Schering-Plough on Tuesday reported strong results across its MiraLax over-the-counter laxative offering, doubling its retail sales of MiraLax to $31 million for the third quarter ending Sept. 30. “Within just two years of being on the market, OTC Miralax is already a category leader, running neck and neck with Metamucil,” commented Bob Bertolini, Schering-Plough executive vice president and chief financial officer, during an analyst conference call Tuesday morning. Schering-Plough’s consumer healthcare division reached sales of $278 million for the quarter, which is up 2 percent.

Overall, GAAP net sales for the 2008 third quarter totaled $4.6 billion, up 63 percent as compared to the third quarter of 2007, the company reported.

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Vitamin Barn begins distribution of ImmuGo immune-system supporting supplement

BY Michael Johnsen

MALIBU, Calif. The Vitamin Barn, a vitamin/juice bar, last month began distribution of its ImmuGo immune-system boosting dietary supplement. According to the company, the formulation already enjoys popularity among a host of Hollywood celebrities who frequent owner “Vitamin Gene” Arnold’s Vitamin Barn.

The product is currently available in Wal-Mart, CVS and Rite Aid. 

“I could not be more excited about the national rollout of ImmuGo and my celebrity clientele is thrilled that this is now available to everyone,” Arnold said. “[ImmuGo] is my original wellness shot made even better.”

ImmuGo has recently been named the Official Immune Support Product of the Hollywood Movie Awards and of the Hollywood Film Festival, Arnold reported.

ImmuGo features an easy-to-use, unit dose delivery system–called MaxShot. Each single-dose, 3 mL vial delivers a ready-to-drink, orange-flavored blend of vitamins and nutrients.

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Walgreens stocks Identigene home paternity testing kits

BY DSN STAFF

SALT LAKE CITY Identigene on Monday announced Walgreens has begun over-the-counter retail sales of the Identigene DNA Paternity Test Kit. Walgreens is also offering the DNA paternity test kits through its Web site, Walgreens.com.

According to the company, more than 60,000 test kits have been purchased at drug store outlets like CVS or Rite Aid in the past year. Rite Aid was the first to stock the kit November 2007. “People with paternity questions responded immediately to purchasing the test kits at their local drug store,” stated Identigene chief operating officer Doug Fogg. “It is a convenient and familiar place for people to buy products they can trust.”

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